via indeed · 22 June 2026 ·1 day ago

Area Sales Manager

Town and Country Fine Foods
Birmingham Full-time
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Job Title: Area Sales Manager, Midlands

Department: Sales

Reports to: National Sales Manager

Hours of Work: 40 hours per week (however flexibility is essential for this role)

A high level of commitment is expected, commensurate with the importance of this role to our company

Town \& Country Fine Foods is an established national supplier of premium products for Fine Dining, Pastry and Hospitality in the UK.

The Area Sales Manager is the face of Town \& Country Fine Foods to some of the most prestigious catering businesses in the UK.

Purpose of the job

Reporting to the National Sales Manager, as part of the field sales team, you will be responsible for growing sales revenue in the Midlands (comprising Birmingham, Manchester, Liverpool and surrounding areas). The successful candidate will develop and maintain relationships with high value customers, maximize new business opportunities and support National Account Managers and Sales Specialists as well other colleagues to promote the T\&CFF portfolio as directed across all channels of the business.

Core Responsibilities:

The successful candidate will be responsible for:

· Creating a journey plan to deliver results in line with TCFF growth targets. These plans will include the retention and development of existing business and acquiring new business.

· Booking appointments to achieve target levels of presentations and customer contacts each week.

· Taking on\-the\-spot orders wherever possible to secure business.

· Liaison with National Sales Managers to identify the best opportunities and listings.

· Attending sales and other internal meetings as required and contributing positively to those sessions.

· Participation in presentations and exhibitions as required.

· Supporting and actively promoting Company marketing and sales initiatives.

· Providing accurate and timely sales forecasts for high volume customers.

· To maintain and care for all Company property including vehicle, IT \& telecoms equipment.

  • To maintain and submit on a timely basis all Company reporting, including expense forms and mileage reports, in accordance with Company protocols.
The above list of duties and responsibilities is not exclusive or exhaustive, and the successful candidate will be required to undertake such tasks as may reasonably be expected within the scope and grading of the post.

There is significant geographic coverage in this role, therefore travelling will be essential. Some over\-night stays and international travel may be required to execute the role efficiently.

This is a hybrid working role, however the successful candidate will be expected to work from the company head office in Slough once per week.

Person Specification for Area Sales Manager

Professional / Technical Qualifications

· GSCE Grade C and above in Maths and English.

· Proficiency in Microsoft Office Suite.

· Relevant A\-levels / Degree.

· Catering qualifications.

Experience \& Job Knowledge

· Passion for and experience with food \- not necessarily gained in professional kitchens, but at least a keen home cook.

· Determination to succeed, proven track record of success – not necessarily in sales, but proof of success achieved through personal determination and a will to win.

· Knowledge / Experience of professional catering, particularly pastry section, and / or hospitality.

· Proven successful experience in field sales.

· Knowledge of LRN product range.

· Familiarity with SAP

Skills \& Competencies

· Excellent verbal and written communication skills.

· Analytical skills to interpret and report on sales performance and identify opportunities.

· Commercial awareness.

· Ability to demonstrate relationship building skills.

· Strong organisational skills with the ability to plan and prioritise workload.

· Team Player able to contribute constructively to multi\-functional business challenges.

· Food presentation skills.

Personal Qualities

· Dynamic, energetic and enthusiastic individual.

· Strong drive and work ethic.

· Strong influencing skills.

· Must have the ability to work under pressure and meet deadlines while maintaining accuracy and professionalism.

· Resourceful and flexible, with a ‘hands\-on’ approach to work.

· Genuine interest and enthusiasm for the Foodservice market.

Special Circumstances (if any)

· A valid full clean UK driver’s licence

Pay: £50,000\.00\-£55,000\.00 per year

Benefits:

  • Company car

  • Company pension

  • Employee discount

  • Sick pay
Work Location: On the road

The market for this type of role

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