SEO Growth Manager

The opportunity

VIP Gateway is one of the UK's fastest\-growing car leasing businesses.

We're now making a major investment into organic search with one clear ambition:

To build VIP Gateway into one of the dominant organic search brands in UK car leasing.

We're looking for an exceptional SEO Growth Manager to take complete ownership of that mission.

This isn't a role where you'll simply monitor rankings, brief an agency or publish a few blog articles each month.

You'll be responsible for building an aggressive, sophisticated SEO growth operation covering:

• Technical SEO


• Commercial landing pages


• Content strategy


• Programmatic SEO


• Internal linking


• Site architecture


• Digital PR


• Authority building


• Competitor analysis


• AI\-assisted content production


• SEO automation


• CRO


• Organic revenue

You'll have significant autonomy, direct access to senior leadership and the resources to build a team underneath you.

The mission

We compete in a search market containing established leasing businesses and major automotive websites.

We don't want to simply improve SEO.

We want to take meaningful organic market share.

Your job will be to identify exactly where that opportunity exists and build the strategy, systems and team required to capture it.

We want to rank prominently across commercially important searches such as:

• Car leasing


• Personal car leasing


• Business car leasing


• Electric car leasing


• In\-stock car leasing


• Manufacturer lease deals


• Model\-specific leasing searches


• Price\-based leasing searches


• Vehicle comparisons


• Leasing guides


• EV research


• Business leasing questions


• Transactional automotive searches

And thousands of valuable long\-tail opportunities underneath them.

What you'll own

You will have full ownership of SEO performance across VIPGateway.co.uk.

SEO strategy

You will:

• Build our long\-term organic search strategy


• Analyse our biggest competitors in detail


• Identify keyword and content gaps


• Prioritise opportunities based on commercial value


• Create quarterly and annual SEO roadmaps


• Set organic growth targets


• Establish SEO KPIs and reporting


• Connect organic traffic to leads, sales and revenue

We want SEO activity prioritised around commercial impact, not vanity traffic.

Technical SEO

You will take ownership of technical SEO across a large automotive website.

This includes:

• Crawlability


• Indexation


• Site architecture


• Canonicals


• Duplicate content


• Structured data


• Core Web Vitals


• Page speed


• Internal linking


• XML sitemaps


• Faceted navigation


• JavaScript SEO


• Redirects


• Search Console


• Crawl budget


• Large\-scale page optimisation

You will work directly with our developers to identify and implement technical improvements.

You should be comfortable auditing a large website and turning those findings into a prioritised technical roadmap.

Programmatic SEO

VIP Gateway has a major potential advantage.

We have large volumes of structured vehicle and leasing data covering:

• Manufacturers


• Models


• Derivatives


• Fuel types


• EVs


• Body styles


• Pricing


• Initial rentals


• Mileage


• Lease terms


• Personal leasing


• Business leasing


• Vehicle availability

We want to intelligently turn that data into organic search opportunities.

You will develop our programmatic SEO strategy and identify opportunities to create high\-quality, genuinely useful pages at scale.

This may include:

• Manufacturer pages


• Model pages


• Derivative pages


• EV pages


• Price\-based pages


• Body\-style pages


• Comparison pages


• Leasing category pages


• Location pages where appropriate


• Search\-demand\-led landing pages

We are not interested in publishing thousands of low\-quality AI pages.

We want to build the most useful search result available for each valuable query.

Content strategy

You'll build the overall SEO content engine.

You'll identify:

• What needs to be created


• What existing content needs improving


• What pages should be consolidated


• Which commercial pages need expanding


• Which informational topics support transactional rankings


• Which content can generate links


• Which subjects demonstrate genuine leasing expertise

You'll manage our SEO Content Writer and additional freelance or internal resources as the team grows.

AI and content automation

We believe AI can dramatically increase SEO productivity when used intelligently.

You'll have freedom to introduce:

• AI research tools


• Content briefing automation


• Keyword clustering


• Internal linking automation


• Content optimisation software


• Programmatic page generation


• Content QA systems


• Data\-driven page creation


• SEO workflow automation

However, quality remains the priority.

AI should allow us to produce more excellent content, not simply more content.

Digital PR and authority

You'll help develop a strategy to strengthen VIP Gateway's authority.

This may include:

• Digital PR campaigns


• Automotive data studies


• Industry commentary


• Newsjacking


• Original research


• Journalist relationships


• Link acquisition


• Partnerships


• Linkable tools and resources

You'll understand that competitive SEO requires both excellent content and authority.

Competitor analysis

We want somebody who knows exactly who we're competing against and why they're winning.

You'll regularly analyse competitors including major:

• Leasing brokers


• Leasing comparison websites


• Automotive marketplaces


• Manufacturers


• Publishers

You'll identify:

• Their highest\-performing pages


• Their keyword footprint


• Their backlink profile


• Their content strategy


• Their site architecture


• Their programmatic SEO


• Where they are vulnerable

And turn that information into action.

CRO and commercial SEO

Getting traffic is only part of the job.

You'll work with our wider growth team to improve:

• Conversion rates


• Calls to action


• Vehicle page structure


• Landing page messaging


• Lead forms


• User journeys


• Internal navigation

SEO traffic should ultimately become customers.

Reporting

You will build reporting around metrics including:

• Organic clicks


• Organic impressions


• Ranking distribution


• Share of search


• Non\-brand organic traffic


• Organic leads


• Organic orders


• Conversion rate


• Revenue


• Gross profit


• New referring domains


• Indexed pages


• Technical health

We want to understand how SEO contributes to the business commercially.

What we're looking for

You will ideally have:

• 7\+ years' SEO experience


• Significant experience owning SEO strategy


• Proven organic growth results


• Experience with large or technically complex websites


• Strong technical SEO expertise


• Strong content SEO experience


• Excellent Search Console knowledge


• Strong GA4 experience


• Advanced keyword research capabilities


• Experience managing developers


• Experience managing writers


• Strong understanding of backlinks and digital PR


• Excellent analytical ability


• Strong commercial awareness

Highly desirable

We would particularly like to hear from candidates with experience in:

• Automotive


• Ecommerce


• Marketplaces


• Travel


• Financial services


• Comparison websites


• Large catalogue websites


• Programmatic SEO


• Thousands of indexed commercial pages


• Large\-scale content operations


• SEO automation


• AI\-assisted SEO

Evidence matters

We're looking for somebody who can demonstrate genuine results.

We want to understand:

• Websites you've grown


• Organic traffic you've generated


• Commercial keywords you've ranked


• Revenue you've influenced


• Large technical SEO projects you've delivered


• Programmatic SEO strategies you've built


• Teams you've managed


• Competitors you've overtaken

You should be comfortable showing examples and explaining exactly what you contributed.

The type of person we're looking for

You are commercially aggressive about SEO.

You don't accept:

"SEO takes time."

as an excuse for inactivity.

You understand that SEO compounds over time, but you're constantly looking for ways to accelerate progress.

You're obsessed with understanding why competitors rank above you.

You enjoy large websites and difficult SEO problems.

You like data.

You like experimentation.

You're comfortable challenging developers, writers and senior management when something needs changing.

Most importantly, you want ownership.

What success looks like

Over the first 12–24 months we want to see:

• Significant organic traffic growth


• Major increases in commercially valuable rankings


• Growth in non\-brand search visibility


• Hundreds or thousands of improved commercial landing pages


• Strong programmatic SEO infrastructure


• Improved technical SEO health


• Increased website authority


• Significant growth in organic leads


• Increased organic sales


• Increasing organic market share against our biggest competitors

Our ambition is not to have a "good SEO department."

Our ambition is to build one of the strongest SEO operations in UK automotive leasing.

We'd particularly like to understand:

• The largest website you've worked on


• Your biggest organic growth result


• Commercial rankings you've achieved


• Experience with programmatic SEO


• Technical SEO projects you've led


• Content teams you've managed


• Revenue or lead growth attributable to SEO


• Examples of outperforming established competitors

We're looking for evidence of results, scale and ownership, not simply years in SEO.

Pay: £50,000\.00\-£70,000\.00 per year

Benefits:

• Casual dress


• Company pension


• On\-site parking

Experience:

• simular: 3 years (required)

Work Location: In person

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