Performance Marketing automation Manager

VIP Gateway is one of the UK's fastest\-growing car leasing businesses.

We operate in a highly competitive digital market and are investing heavily in building a best\-in\-class paid acquisition operation across Meta, Google, TikTok and emerging advertising platforms.

We advertise a very large volume of vehicles, deals and offers, which means traditional methods of manually building a small number of campaigns simply aren't enough for where we are going.

We're looking for an exceptional Performance Marketing Automation Manager who can help us build the systems, processes and technology required to create, launch and manage paid advertising at significant scale.

This is not a standard Paid Media Manager position.

We're looking for someone who combines strong paid advertising experience with a genuine obsession for automation, efficiency, technology and scale.

The role

You will take hands\-on responsibility for the technical execution and operation of our paid advertising campaigns.

You'll work across platforms including:

• Meta Ads


• Google Ads


• TikTok Ads


• AI Ads


• Microsoft Ads


• Other emerging advertising platforms

You will be expected to be inside the advertising accounts regularly, building, deploying, managing and improving campaigns.

But the biggest opportunity is scale.

VIP Gateway has thousands of vehicle combinations, offers and landing pages available to advertise.

Your job will be to create an advertising operation capable of deploying and managing hundreds or thousands of ads efficiently, rather than relying on repetitive manual campaign creation.

We want someone who constantly asks:

"How can I automate this?"

"How can we launch 500 ads instead of 20?"

"How can we build this once and scale it?"

"What software, feed, script, API or process could make this faster?"

What you'll doPaid media campaign execution

• Build and manage campaigns across Meta, Google, TikTok, AI Ads and other platforms


• Create campaigns, ad sets, ad groups and ads end\-to\-end


• Manage high\-volume lead generation campaigns


• Build and maintain campaign structures designed for scale


• Launch new offers and campaigns quickly


• Monitor campaign performance daily


• Scale successful campaigns and reduce spend on underperforming activity


• Test audiences, creatives, placements, bidding strategies and campaign structures


• Manage budgets across campaigns


• Maintain excellent organisation across large advertising accounts

High\-volume ad creation

A major part of the role will be helping us significantly increase the volume of advertising we can operate.

You will:

• Build hundreds or thousands of ads using structured processes


• Create bulk advertising campaigns from spreadsheets and datasets


• Use bulk editors and upload tools


• Manage large numbers of vehicle\-specific ads and landing pages


• Build templates that allow new campaigns to be deployed quickly


• Create repeatable processes for launching new vehicle offers


• Manage campaign naming conventions and account structures


• Develop efficient processes for updating prices, offers, URLs and creative


• Quickly replace expired offers with new opportunities

You should be comfortable working with large datasets and not be intimidated by an advertising account containing thousands of campaigns, ads or products.

Marketing automation

This is where this role differs significantly from a traditional Paid Media Manager.

We want you to identify and implement ways to automate as much repetitive advertising work as possible.

This could include:

• Advertising APIs


• Product feeds


• Vehicle feeds


• Meta catalogues


• Google Merchant Center


• Dynamic advertising


• Automated campaign creation


• Automated rules


• Bulk upload systems


• Spreadsheet automation


• Scripts


• Zapier or Make


• Creative automation software


• AI\-powered advertising tools


• Marpipe or similar platforms


• Feed management platforms


• Dynamic creative systems

You don't necessarily need to be a software developer.

However, you should be technically minded and capable of working with developers, APIs, feeds, data and automation tools.

If you see someone manually repeating the same task 100 times, your instinct should be to find a better way.

Product feeds and catalogues

VIP Gateway operates thousands of vehicle offers and combinations.

You will help us maximise this data through advertising platforms.

Responsibilities will include:

• Managing large advertising product feeds


• Creating catalogue\-based campaigns


• Structuring vehicle data for advertising


• Troubleshooting feed errors


• Creating feed segmentation


• Building campaign structures from feed attributes


• Managing pricing and offer updates


• Ensuring landing pages match advertisements


• Identifying opportunities to advertise new vehicles automatically

Experience with large ecommerce catalogues, marketplaces, automotive inventory, travel inventory or similar businesses would be highly valuable.

Creative testing at scale

You will work closely with our marketing and creative team to dramatically increase the volume of creative we test.

You'll:

• Analyse which creatives are producing results


• Brief new creative based on campaign performance


• Create structured creative testing programmes


• Test multiple hooks, headlines, videos, images and formats


• Use AI and creative automation tools to increase creative volume


• Build systems for automatically creating creative variations


• Identify creative fatigue early


• Continuously introduce new creative into campaigns

We want to move towards an environment where creative testing is continuous rather than occasional.

Tracking and measurement

You'll help ensure our advertising data is accurate and commercially useful.

This will include:

• Meta Pixel


• Conversion API


• Google Tag Manager


• GA4


• TikTok Pixel


• Conversion events


• UTM tracking


• Offline conversion tracking


• CRM attribution


• Lead tracking


• Landing\-page conversion rates


• Campaign reporting

You should be comfortable diagnosing tracking problems and working with technical teams to resolve them.

Performance ownership

Although this is an operational and technical role, performance still matters.

You will monitor metrics including:

• Cost per lead


• Cost per qualified lead


• Cost per order


• Customer acquisition cost


• Conversion rate


• ROAS


• Lead quality


• Spend


• Revenue


• Gross profit

We are not interested in reporting success based purely on impressions, reach or clicks.

We care about commercial results.

Innovation

A major part of the role is staying ahead.

Paid advertising is changing rapidly through AI, automation and new platforms.

We want somebody who actively tests:

• New advertising platforms


• AI advertising products


• Automation software


• Creative generation tools


• New campaign formats


• New bidding technologies


• Feed management technology


• Attribution technology

If a new platform launches tomorrow that could help us acquire customers, we want you investigating it.

You will have the freedom to recommend and introduce new software and technology where you can demonstrate a commercial benefit.

What we're looking for

Ideally you will have:

• 4–6\+ years' experience in performance marketing / paid media


• Strong hands\-on Meta Ads experience


• Strong Google Ads experience


• TikTok Ads experience


• Proven experience managing meaningful advertising budgets


• Experience generating leads or sales through paid advertising


• Experience managing campaigns at significant scale


• Excellent knowledge of campaign structures


• Strong understanding of conversion tracking


• Experience with GA4 and Google Tag Manager


• Strong analytical ability


• Excellent spreadsheet skills


• Strong commercial awareness


• A testing and experimentation mindset

Highly desirable experience

We would particularly like to speak to candidates who have experience with:

• Large ecommerce businesses


• Online marketplaces


• Automotive businesses


• Comparison websites


• Travel platforms


• Financial services


• Large product catalogues


• Thousands of SKUs


• Product feeds


• Dynamic product advertising


• Feed management systems


• Marketing APIs


• Automated advertising


• Scripts or lightweight coding


• AI advertising tools


• Creative automation


• High\-volume lead generation

The type of person we're looking for

You're probably someone who gets frustrated watching people complete repetitive tasks manually.

You're curious about technology.

You enjoy discovering new tools.

You like building systems.

You're extremely organised.

You're commercially driven.

You care about performance.

You enjoy experimenting.

And importantly, you're very hands\-on.

This is not a role where you will simply brief an agency and review a report once a week.

You will personally understand how our campaigns are built and how our advertising infrastructure works.

We want someone who can both operate the machine and help us build a much bigger machine.

What success looks like

Within your first 6–12 months, we would expect to see:

• Significantly more advertising campaigns running


• Much higher creative testing volume


• Faster deployment of vehicle offers


• Less manual campaign administration


• Increased use of feeds and automation


• Stronger campaign organisation


• Improved tracking and attribution


• Clearer performance reporting


• Reduced reliance on repetitive manual work


• A scalable advertising infrastructure capable of supporting substantial growth

The ultimate objective is to create one of the most advanced high\-volume paid acquisition operations in the UK automotive leasing industry.

The opportunity

This role comes with significant ownership.

You'll have the opportunity to help shape how our advertising infrastructure is built rather than simply inherit a fixed way of working.

As the operation grows, there will also be an opportunity to build additional resource underneath this position.

Pay: £40,000\.

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