Paid Media Specialist

Job Overview

We are seeking a results\-driven Paid Media Specialist to plan, execute, and optimise digital advertising campaigns across multiple platforms. The ideal candidate will have experience managing paid search, social media, display, and video advertising campaigns with a strong focus on driving measurable business outcomes, maximising return on ad spend (ROAS), and supporting overall marketing objectives.

Key Responsibilities

• Develop, implement, and manage paid media campaigns across platforms including Google Ads, Meta Ads (Facebook \& Instagram), LinkedIn Ads, TikTok Ads, and other relevant channels.


• Conduct audience research, keyword analysis, and competitor benchmarking to identify growth opportunities.


• Monitor campaign performance daily and optimize budgets, bidding strategies, targeting, creatives, and landing pages.


• Track and analyse key performance metrics such as CTR, CPC, CPA, ROAS, conversion rates, and customer acquisition costs.


• Create detailed performance reports and provide actionable insights to stakeholders.


• Collaborate with creative, content, and web teams to develop effective ad creatives and landing page experiences.


• Manage advertising budgets efficiently to achieve campaign goals and maximize ROI.


• Implement and maintain tracking systems using Google Analytics, Google Tag Manager, Meta Pixel, and other analytics tools.


• Stay informed about industry trends, platform updates, and emerging digital marketing technologies.


• Conduct A/B testing to improve campaign performance and identify optimisation opportunities.

• 5\+ years of experience managing paid media campaigns.


• Strong knowledge of Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and other digital advertising platforms.


• Experience with Google Analytics 4 (GA4\), Google Tag Manager, and conversion tracking implementation.


• Strong analytical skills with the ability to interpret data and make data\-driven decisions.


• Proficiency in Microsoft Excel or Google Sheets for reporting and analysis.


• Excellent communication and project management skills.


• Ability to manage multiple campaigns and priorities in a fast\-paced environment.

• Google Ads, Meta Blueprint, or other relevant digital marketing certifications.


• Experience with marketing automation platforms and CRM systems.


• Knowledge of SEO, conversion rate optimisation (CRO), and attribution modeling.


• Experience working in an agency or high\-growth business environment.

• Return on Ad Spend (ROAS)


• Cost Per Acquisition (CPA)


• Conversion Rate


• Click\-Through Rate (CTR)


• Customer Acquisition Cost (CAC)


• Lead Quality and Volume


• Budget Utilisation Efficiency

• We deeply value individuals who are passionate about crafting exceptional home fragrance experiences that not only delight our customers but also boost our conversion rates.


• We appreciate those who are committed to continuous improvement \- always seeking opportunities to enhance the customer journey, streamline processes, optimise systems, and refine our overall strategy.


• Collaboration is at the heart of what we do. We thrive when working together, supporting our channel, design, development, and warehouse teams to deliver outstanding customer experiences efficiently and seamlessly.


• Our team members leave their egos behind and embrace a culture of friendliness, respect, and genuine care \- uplifting and supporting one another every step of the way.

We are a grounded, founder\-led business fuelled by ambitious goals and rapid growth. Every product is crafted and fulfilled from our two facilities in Winsford, Cheshire. Beyond manufacturing and shipping, all of our creative work is handled in\-house by a talented team of marketing and creative professionals, ensuring consistency and excellence in everything we do. We work hard, move fast, and dream big \- but always with a smile. If you're ready to work with a company where your work will truly make a difference, we’d love to meet you.

Pay: £35,000\.00\-£45,000\.00 per year

Benefits:

• Casual dress


• On\-site parking

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