Head of Marketing

About Us
Founded in 1920, BELL Lighting continues to be a family run business with over 100 years of experience manufacturing and distributing Commercial and domestic Lighting. Recognised as one of the UK leading Lighting companies, Bell Lighting is a long\-established UK lighting manufacturer and supplier, operating in a highly competitive, trade\-led market.

Our core values Customer experience, Better Together, Vision and passion encompass a family culture where the personal development, training and wellbeing of the team are paramount to develop and progress careers within the business.

About the Role
Our Head of Marketing will be responsible for making marketing a scalable profitable growth engine for Bell Lighting. This is a senior marketing leadership role, not a communications or brand\-only position, therefore this role may be suited for a current Senior Marketing Manager looking to move into their first Head of role or an existing Head of looking for a new challenge.
This role exists to move Bell from relationship\-led, fragmented marketing activity, to a joined\-up, data\-driven, AI\-enabled capability that materially improves the following areas:

• Revenue quality


• Customer retention


• Wholesaler influence


• Contractor and specifier influence


• Speed and consistency of execution

The business has strong products, relationships, and pockets of excellent performance, alongside areas of challenges. The Head of Marketing will play a central role in addressing these challenges which include:

• Growth concentrated in a small number of customers


• Limited penetration of Tier 2 contractors and specifiers


• Fragmented technology and data usage


• Heavy reliance on individual relationships rather than scalable systems

Key Responsibilities \& Duties
1\. Commercial growth leadership

• Own marketing’s contribution to revenue growth, retention, and share of wallet


• Translate Bell’s business strategy into clear, prioritised marketing programmes


• Act as a senior commercial partner to Sales, Product, and the Executive Team


• Ensure marketing activity is focused on impact, not volume

2\. Audience\-led growth strategy

Own clear strategies for Bell’s priority audiences, including Electrical wholesalers, Contractors, primarily Tier 2 and specifiers and influencers. This includes:

• Audience prioritisation and segmentation


• Clear value propositions by segment


• Distinct messaging, content, and engagement strategies


• Ending one\-size\-fits\-all marketing is a core expectation of the role.

3\. Contractor and specifier influence at scale

• Lead Bell’s contractor engagement strategy, moving beyond a small number of direct relationships


• Use content, education, and tools to:


• Nudge specification behaviour, encourage repeat usage \& reduce perceived risk of choosing Bell


• Position Bell as a default, low\-friction choice under real\-world pressure

This is a strategic growth lever, not a tactical activity.

4\. Demand generation, nurture, and CRM ownership

• Own the operation of Bell’s end\-to\-end marketing funnel (HubSpot\-led)


• Define lifecycle stages, lead definitions, scoring logic, and handover rules with Sales


• Build scalable nurture programmes for contractors, specifiers, and wholesalers


• Ensure marketing creates momentum and readiness, not just leads

5\. Joining up technology, data, and insight

• Take ownership of marketing’s role in reducing fragmentation across systems and data


• Ensure CRM, content, campaigns, and reporting operate as an integrated growth engine


• Shift Bell from person\-dependent execution to system\-led consistency


• Use insight to drive prioritisation, not just reporting

6\. Practical adoption of AI

• Lead the practical use of AI within marketing to improve:

\- Targeting and prioritisation

\- Content relevance and personalisation

\- Speed and efficiency of execution

• Work with leadership to embed AI as a core capability, not experimentation


• Focus on commercial application, not technology for its own sake

7\. Content as a commercial asset

• Own Bell’s content strategy and ensure it supports commercial objectives


• Deliver content that:

\- Teaches customers how to do their jobs better

\- Reduces friction and risk

\- Nudges specification and repeat usage

• Eliminate low\-impact or vanity content

Content should be practical, credible, and respected by trade audiences.

8\. Performance measurement and board reporting

• Own and deliver a focused set of KPIs that clearly link marketing activity to commercial outcomes


• Provide insight\-led reporting to the Executive Team and Board


• Show how marketing drives:

\- Pipeline quality

\- Customer retention

\- Strategic account growth

• Bring clarity and challenge, not just dashboards

9\. Team leadership and capability building

• Lead, develop, and focus the marketing team


• Set clear priorities and eliminate distraction


• Upskill the team in data\-led, B2B trade marketing and AI\-enabled execution


• Build a culture of commercial accountability

10\. Raise marketing maturity across the business

• Act as the internal owner of “what good looks like” in marketing


• Challenge weak thinking, poor briefs, and low\-return activity


• Drive year\-on\-year improvement in capability, impact, and confidence

Who are we looking for?
We are looking for a motivated individual who will have the below skills and qualifications:

Essential

• Senior B2B marketing management \& leadership experience, ideally in Manufacturing, Trade, wholesale, or distribution\-led markets (preferred)


• Proven experience linking marketing activity to commercial outcomes


• Strong understanding of CRM\-led funnel design (HubSpot experience highly desirable)


• Strong understanding of segmentation, prioritisation, and lifecycle marketing


• Experience working closely with Sales in complex B2B environments


• Highly driven with a strong work ethic and commitment to achieving excellence.


• Adaptable and market\-oriented, with a proactive and flexible approach within a fast\-paced work environment.


• Extensive experience developing and implementing marketing strategies aligned to customer needs and business objectives.


• Strong market and competitor analysis capabilities, including converting insights into actionable initiatives.


• Proven ability to collaborate cross\-functionally with Sales, Commercial, Technical and Operations, to deliver strategic outcomes.


• Demonstrated leadership experience, with the ability to influence senior stakeholders and lead teams through change.


• Excellent communication and presentation skills, with experience delivering clear, data\-driven insights to Directors and leadership.


• Strong customer engagement skills, including building and maintaining relationships with senior stakeholders at key accounts.


• Able to successfully manage large\-scale marketing projects and initiatives from concept through execution.


• Display the Company core values at all times, leading by example.


• Experience influencing contractors, specifiers, or technical buyers


• Exposure to AI, automation, or advanced analytics in a practical business context


• Experience scaling marketing impact without proportionally scaling headcount


• E\-Commerce \& Amazon marketplace experience


• Hold a DISC profile that displays you as an Id (Influencer)

Benefits

• 25 days annual leave \+ bank holidays per year, with an additional day for each year of service, up to 28 days’


• Free on\-site gym, with a free weekly gym class led by a Personal Trainer


• Annual flu vaccinations available


• Health Shield scheme after completion of probation


• Cycle to work scheme after completion of probation


• Salary sacrifice Electric Car Scheme after 12 months service


• Free Fruit


• Free milk


• Annual events, such as Family Fun Day and Christmas Party


• Bi\-annual Team building events and allowance with your department


• Employee of the Month scheme

*Please note that we are not accepting CV's from agencies. Unsolicited CVs do not create a legal obligation to pay agency fees, even if the candidate is later hire*

Job Types: Full\-time, Permanent

Pay: £55,000\.00\-£60,000\.00 per year

Benefits:

• Casual dress


• Company events


• Cycle to work scheme


• Free parking


• Health \& wellbeing programme


• On\-site parking

Work Location: In person

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