CRM Marketing Officer
Marketing, Recruitment \& Admissions
Location: Aston University John Cadbury House
Salary: £31,236 to £36,636 per annum
Grade: Grade 07
Contract Type: Permanent
Basis: Full Time
Closing Date: 23\.59 hours BST on Monday 29 June 2026
Interview Date: Wednesday 29 July 2026
Reference: 0808\-26
Release Date: Thursday 11 June 2026
We are looking for a CRM Marketing Officer to play a central role in shaping how we engage and convert prospective students across their entire journey, from first enquiry through to enrolment. Sitting at the heart of marketing, recruitment, and admissions, this is a unique opportunity to combine technical CRM expertise with creative campaign delivery, driving innovation, improving performance and influencing best practice across the University.
The role focuses on planning, building, testing and evaluating targeted CRM campaigns, working closely with marketing, recruitment and admissions teams to enhance the applicant journey from enquiry through to enrolment. As a hands\-on CRM expert, the postholder will support system development, troubleshoot issues, implement new features and drive best practice in campaign execution, data analysis and performance reporting.
The ideal candidate will be educated to degree level, preferably in digital marketing or communications or bring equivalent professional experience, alongside a working knowledge of CRM or relationship marketing systems in either B2C or B2B environments. They will have experience of planning, delivering and evaluating marketing campaigns and using data to monitor performance against targets. Strong analytical and technical skills are essential, with the ability to use database selection criteria, interpret campaign results and translate insight into improvements.
The role requires someone who is both collaborative and adaptable, with experience of working across teams and influencing a wide range of stakeholders. Excellent communication skills are key, enabling the postholder to explain technical CRM concepts clearly and share best practice. A proactive approach to learning and continuous improvement is expected, alongside an interest in emerging sector trends and technologies.
This role is subject to a satisfactory Basic DBS check
What we offer:
- Aston University is a dynamic and vibrant campus located within Birmingham city centre, which has excellent transport links via bus or train.
- Excellent training and development opportunities.
- A generous annual leave scheme with 30 days bookable leave and a further 13 days bank holiday and University Closure days.
- Everyday discounts to a number of activities and retailers.
- Great family friendly policies.
- On site gym and pool with discounted staff membership available
- Further information on our Benefits and Rewards can be found here.
See here for more information on Skilled Worker visa eligibility: https://www.gov.uk/skilled\-worker\-visa
The University celebrates the rights of freedom of speech and academic freedom and is committed to maintaining and protecting these rights within the law. An offer to work at Aston University will never be denied on the basis of an individual’s lawful expression of their beliefs, ideas or opinions.
Aston University is an equal opportunities employer and welcomes applications from all sections of the community. It promotes equality and diversity in all aspects of its work. We strive to have robust inclusivity strategies in place, to encourage colleagues to have the confidence and freedom to be themselves in the workplace. For more information, visit: https://www2\.aston.ac.uk/about/inclusive\-aston
Guidance on AI\-Assisted Applications
While we cannot prevent applicants from using AI tools to support their application, we ask that all submissions reflect your own experience, achievements, and motivations. We want to understand what you personally bring to the role, so please ensure your application represents your own voice and capabilities.
We recognise the value of flexible working. Please contact the recruiting manager to discuss what flexible working options are available for particular roles.
If you require the job details document or an application form in an alternative format please contact the recruitment team at recruitment@aston.ac.uk
This listing is from indeed. View original listing ↗