Brand & Growth Marketing Manager

Brand \& Growth Marketing Manager

Building stories. Driving growth. Creating momentum.

Reporting to: CEO \& COO

Purpose

To accelerate growth across Milestone Education and The Teaching School by creating marketing strategies, campaigns and communications that influence behaviour, generate demand and strengthen the brands position in the market.

The purpose of the opportunity is to ensure every product, service, campaign, initiative and opportunity is communicated in a way that creates measurable impact.

From candidate attraction and client acquisition to internal engagement, product promotion and brand positioning, this role will sit at the centre of how our businesses communicate, grow and evolve.

This is not simply a marketing role.

It is a brand growth role.

About This Role

Most marketing roles focus on one audience.

At Milestone, you'll be responsible for influencing several.

You'll support:

• Candidates


• Clients


• Product users


• Internal employees


• Commercial teams

And the wider brand growth and identity.

You'll help drive growth across two brands, of which there are four sale’s divisions and 10 revenue streams.

You won't be responsible for one brand, one audience or one service line.

You'll be responsible for ensuring brilliant ideas don't stay hidden.

Instead, you'll turn them into campaigns, stories, systems and communications that generate awareness, engagement, leads and revenue.

This role combines:

• Marketing


• Communications


• Brand


• Project Management


• Commercial Growth

The opportunity requires someone who is equally comfortable discussing campaign analytics as they are launching a new proposition, writing a compelling story or influencing internal stakeholders.

The Type of Person Who Thrives Here

• You get frustrated when brilliant ideas stay hidden.


• You see opportunities others miss.


• You naturally ask:


• *"How do more people find out about this?"*


• You care about outcomes more than activity.


• You understand that impressions, clicks and engagement are only valuable when they create action.


• You enjoy balancing creativity with commerciality.

You are just as interested in why a campaign worked as why it didn't.

You love building momentum.

Most importantly, you enjoy helping people understand the value of things they may not have realised existed.

What You'll Be Responsible For

Brand Strategy \& Positioning

• Strengthening the already well\-respected reputation of both brands within their specific markets


• Creating and evolving brand narratives


• Supporting product and service positioning


• Managing brand consistency across all touchpoints


• Supporting awards, recognition and industry visibility


• Ensuring our mission, values and differentiation are clearly communicated

Lead Generation \& Commercial Growth

• Driving candidate attraction strategies


• Supporting client acquisition campaigns


• Generating leads for wellbeing services


• Supporting recruitment, training and commercial divisions through campaign activity


• Improving conversion journeys and campaign effectiveness


• Working closely with sales teams to support commercial growth

Product \& Service Promotion

• Launching and promoting new services and initiatives


• Creating marketing plans for multiple revenue streams


• Supporting SkillsBridge, wellbeing services and future product growth


• Developing compelling customer journeys


• Creating launch strategies that generate engagement and demand

Internal Communications \& Engagement

*One of the most important parts of this role*.

At Milestone, we build experts.

Our operational teams are incredibly talented at what they do.

Your role is to help communicate that expertise internally.

Many of our employees are exceptional in their own specialist areas but may not fully understand the breadth of services, products, innovations and opportunities available elsewhere in the business.

You will:

• Improve awareness of services and initiatives


• Increase employee engagement with business activity


• Support change communication


• Create excitement around launches and projects


• Help individuals understand the "why" behind decisions


• Build stronger internal buy\-in across departments


• Ensure the incredible work happening across the business is communicated effectively

Data, Insights \& Optimisation

• Measure campaign performance


• Improve conversion rates


• Monitor lead quality


• Analyse customer journeys


• Identify growth opportunities


• Make recommendations based on evidence, not assumption


• Build a stronger data\-led approach to marketing performance

Project Management

• Manage multiple campaigns simultaneously


• Coordinate stakeholders across departments


• Deliver projects to agreed timelines


• Maintain momentum across growth initiatives


• Ensure campaigns move from concept to execution effectively

Responsibility Drivers

1\. Growth \& Results

Helping every division generate greater awareness, engagement and revenue.

2\. Communication

Ensuring the right messages reach the right audiences internally and externally.

3\. Brand

Building a reputation that reflects the quality of our people, services and products.

4\. Influence

Helping people understand, engage with and support strategic initiatives.

5\. Innovation

Identifying new opportunities to improve how we communicate, attract and convert.

6\. Results

Using data, insight and evidence to improve performance continuously.

Who You Are

A commercially minded marketer who enjoys building things.

You probably dislike the phrase:

*"We've always done it that way."*

You have experience balancing:

Creativity

Commerciality

Delivery

Accountability

You understand that strong marketing is not about producing more content.

It's about creating measurable outcomes.

You may currently work as a:

\- Marketing Manager

\- Brand Manager

\- Growth Marketing Manager

\- Recruitment Marketing Manager

\- Campaigns Manager

\- Product Marketing Manager

\- Marketing \& Communications Manager

You Can Demonstrate Experience In

\- Lead generation campaigns

\- Brand development

\- Multi\-channel marketing

\- Internal communications

\- Project management

\- Campaign optimisation

\- CRM and customer journey management

\- Product or service promotion

\- Data\-led decision making

\- Stakeholder management

\- Storytelling and brand positioning

Ideally, you'll have experience within:

\- Education recruitment

\- Recruitment

\- Education services

\- Product marketing

\- Training

\- High\-growth commercial environments

Most importantly, you'll be able to evidence the outcomes you've created.

Candidate Essentials

• Proven marketing experience


• Strong project management capability


• Excellent written communication skills


• Ability to manage multiple priorities simultaneously


• Strong understanding of marketing analytics and performance


• Experience influencing stakeholders at different levels


• Commercial awareness and growth mindset


• Experience delivering measurable outcomes

Working Environment

This is a full\-time role based around a 40\-hour working week.

We are looking for someone who treats the business as if it were their own. Someone who understands that building, improving and delivering exceptional outcomes requires ownership, accountability and a genuine commitment to getting things done.

In return, you'll be given genuine autonomy, trust and influence.

Remuneration, Rewards \& Recognition

Salary

£35,000 – £45,000

We believe individuals who create exceptional outcomes should be recognised for doing so.

This role sits at the heart of how Milestone grows, communicates and evolves. As your impact increases, so should the opportunities available to you.

This is not a role with a ceiling. The more value, influence and growth you create, the greater the opportunities available to you.

Rewards

In addition to your salary, you'll benefit from:

Performance\-based bonus opportunities linked to the commercial success and growth of the divisions you support

Access to our Milestone Elite Programme, recognising individuals who consistently deliver exceptional outcomes

Clear progression pathways as both the business and your influence continue to grow

The opportunity to shape and launch new products, campaigns and growth initiatives across multiple divisions

Strategic exposure to business\-wide projects and decision\-making

Direct involvement in projects that influence the future growth and direction of the business

The opportunity to broaden your responsibilities and create a role that evolves alongside your strengths and ambitions

Recognition

At Milestone, recognition isn't reserved for one department or one type of role.

We actively celebrate individuals who:

• Create measurable impact


• Drive innovation


• Improve performance


• Influence positive change


• Help move the business forward

Recognition opportunities include:

• Annual MAC Awards recognising outstanding individual and team achievement


• Half\-termly Milestone Elite recognition for exceptional performers and history makers


• Business\-wide celebrations of innovation, project success and commercial impact


• Increased ownership, influence and leadership opportunities as your contribution grows


• The opportunity to become a recognised subject matter expert within your field


• Greater strategic involvement as your influence and results continue to expand

*What We're Not Looking For*

• Someone looking to simply manage social media.


• Someone who wants to wait for instructions.


• Someone who is more interested in activity than outcomes.


• Someone who sees marketing as content creation alone.

*What We're Really Looking For*

• Someone who wants to build.


• Someone who wants influence.


• Someone who enjoys turning ideas into movements.


• Someone who sees growth opportunities everywhere.


• Someone who enjoys telling stories that matter.


• Someo

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