VIP CRM Lead

Accountabilities:

• Develop and implement the VIP CRM strategy at the brand level, aligning initiatives with customer and business objectives.


• Build and execute VIP communication coverage plans across key customer segments, scenarios, and markets.


• Oversee and continuously develop CRM journeys across multiple regions.


• Monitor CRM communication effectiveness and customer scenario performance on a regular basis.


• Analyze key CRM and customer metrics in partnership with analysts and align insights across regional teams.


• Identify underperforming journeys, investigate performance gaps, and initiate changes to improve effectiveness.


• Establish a consistent approach to VIP CRM processes, standards, and execution across regions.


• Share successful campaigns, use cases, and best practices between regional teams.


• Research relevant market solutions, CRM approaches, and industry best practices and assess their applicability.


• Test, optimize, and scale successful CRM mechanics across different markets.


• Coordinate CRM initiatives with VIP Operations, Analytics, Product, and other cross-functional teams.


• Support continuous improvement of VIP engagement strategies through data-driven experimentation and performance analysis.

Requirements

• Demonstrated experience in CRM, customer lifecycle marketing, VIP marketing, or a closely related field.


• Strong understanding of CRM strategy, customer segmentation, communication planning, and lifecycle journeys.


• Experience managing CRM initiatives across multiple markets or regions is highly valued.


• Strong analytical skills with the ability to interpret CRM performance metrics and translate insights into actionable improvements.


• Experience identifying underperforming customer journeys and developing optimization strategies.


• Ability to evaluate market trends, identify effective CRM practices, and adapt successful approaches to different markets.


• Strong cross-functional collaboration skills, with experience working alongside analytics, operations, product, and marketing teams.


• Ability to manage multiple initiatives simultaneously in a fast-paced, international environment.


• Strong communication and stakeholder management skills, with the ability to align teams around common CRM standards and objectives.


• Data-driven mindset with a strong focus on experimentation, continuous improvement, and measurable results.


• Experience in iGaming, online casino, sports betting, or another digital entertainment environment is advantageous.

• Fully remote work environment.


• Full-time employment.


• Children allowance.


• Mental health support.


• Sports and wellness activities.


• Language courses.


• Automotive services.


• Veterinary services.


• Home office setup assistance.


• Dental services.


• Books and stationery allowance.


• Training compensation.


• Massage and additional wellness benefits.


• Opportunity to work in an international, multi-market environment with cross-regional exposure.

This listing is from Lever. View original listing ↗