User Acquisition Manager (Mobile)

Accountabilities:

You will be responsible for managing and scaling mobile user acquisition campaigns across multiple performance marketing channels, ensuring strong efficiency and growth outcomes.

• Launch, manage, and optimize paid user acquisition campaigns, primarily on Meta (Facebook Ads) and TikTok Ads


• Monitor, analyze, and report campaign performance using attribution and analytics tools such as AppsFlyer and internal BI systems


• Scale acquisition channels while maintaining target CPA and LTV thresholds, continuously improving key performance metrics


• Test and iterate on new creative concepts, audience segments, and ad formats to improve campaign effectiveness


• Conduct deep performance analysis to understand funnel behavior, unit economics, and profitability drivers


• Collaborate with creative and analytics teams to refine targeting strategies and improve overall campaign ROI

Requirements

The ideal candidate has strong hands-on experience in mobile performance marketing and a deep understanding of acquisition mechanics and attribution systems.

• 2+ years of experience in user acquisition for mobile apps, with proven results on Meta (Facebook Ads) and TikTok Ads


• Strong understanding of performance marketing metrics, unit economics, and mobile growth funnels


• Experience working with mobile measurement partners (MMPs), especially AppsFlyer, and knowledge of SKAdNetwork principles


• Ability to analyze campaign data and translate insights into actionable optimization strategies


• Strong testing mindset with experience in A/B testing creatives, audiences, and bidding strategies


• Good communication skills and ability to work in cross-functional, remote, international teams


• Fluent Russian and English (minimum B1+ level in English)

Benefits:

• Fully remote full-time role with global team collaboration


• 28 calendar days of annual vacation


• 7 wellness days per year for rest and personal needs


• Health-related support, including reimbursement options up to $1,000 annually if insurance is not applicable


• Budget support for professional development, covering 50% of training, courses, and conferences


• Equipment or workspace support (home office setup or coworking reimbursement up to $1,000 every 3 years)


• Employee referral bonuses up to $5,000


• Corporate discounts for English language learning


• Internal rewards system with redeemable perks such as merchandise, team activities, and wellness benefits

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