Strategy Planner - Social
<div class="content-intro"><h3><strong>Who We Are</strong></h3>
<p>VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a <strong>Human First</strong> philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. </p>
<p>VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. </p>
<p>For more information, please visit <a href="http://www.vml.com/" data-outlook-id="d4b7d1c3-8ad6-4b6d-ab45-d3cb5a3aebe1">www.vml.com </a>and follow along on <a href="https://urldefense.proofpoint.com/v2/url?u=https-3A__urldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d=DwMFaQ&c=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e=" data-outlook-id="a3ef68bf-16fb-4ebc-9ca9-406007d6cefc">LinkedIn</a> #WeAreVML.</p></div><p>VML is a global creative company that builds genuine relationships between brands and people, putting technology at the service of creativity.</p>
<p>Our Strategic team is looking for a <strong>Strategy Planner</strong> to join us in <strong>Madrid</strong>.<br>We’re searching for someone with strong strategic thinking, a sharp cultural eye, and a genuine interest in social platforms, digital behaviors and what’s happening right now.</p>
<p> </p>
<p>This role is ideal for a planner who thinks <strong>social-first</strong>, understands how ideas live and grow on platforms, and can also connect that thinking to broader <strong>omnichannel / 360º campaigns</strong>.</p>
<p><br>A key part of the role involves <strong>structuring strategic narratives, building decks and presenting strategy</strong> both internally and to clients.</p>
<p> </p>
<hr>
<h3>Your role will include…</h3>
<ul>
<li>Researching <strong>culture, consumer behaviors, trends and emerging signals</strong>, with a strong focus on digital and social ecosystems.</li>
<li>Translating insights from research, platforms and culture into <strong>clear strategic opportunities</strong>.</li>
<li>Preparing benchmarks and competitor analysis, understanding how brands show up across <strong>online and offline touchpoints</strong>.</li>
<li>Writing <strong>creative briefs</strong> that clearly frame the strategic challenge and inspire strong ideas.</li>
<li>Defining and developing <strong>omnichannel strategic proposals</strong>, grounded in consumer truths and journeys, with social often acting as the starting point.</li>
<li><strong>Structuring strategic narratives and building clear, compelling decks</strong>, both for internal alignment and client-facing presentations.</li>
<li><strong>Presenting strategy internally and to clients</strong>, explaining thinking in a clear, confident and persuasive way.</li>
<li>Supporting the development of <strong>strategic presentations</strong> for local and international clients.</li>
<li>Tracking the effectiveness of strategies and helping optimize them when needed, working with <strong>brand and performance KPIs</strong>.</li>
<li>Managing a variety of projects (national, international, B2C, B2B).</li>
<li>Collaborating closely with different teams: <strong>Creativity, Social Media, Content, Data, Performance</strong>.</li>
</ul>
<hr>
<h3>We’d love it if you have…</h3>
<ul>
<li>A degree in Advertising, Marketing or a related field. A postgraduate degree in Strategic Planning or Digital Strategy is a plus.</li>
<li><strong>3–4 years of experience</strong> as a Strategist / Planner in an agency, brand consultancy or marketing department.</li>
<li>Strong <strong>research skills</strong>, including desk research and familiarity with qualitative and quantitative methodologies.</li>
<li>A solid understanding of <strong>social platforms, formats and trends</strong>, and how brands can participate meaningfully in them.</li>
<li>Interest in <strong>digital culture, technology updates and platform evolution</strong>.</li>
<li>Strong <strong>presentation skills</strong>: ability to structure decks with a clear narrative, prioritize ideas and communicate strategy effectively.</li>
<li>Confidence presenting <strong>both internally and in front of clients</strong>, adapting tone and depth depending on the audience.</li>
<li><strong>Languages:</strong> Spanish (native or fluent) and <strong>English (advanced / proficiency level – mandatory)</strong>.</li>
</ul>
<hr>
<h3>This role is for you if you…</h3>
<ul>
<li>Are naturally <strong>curious</strong> about culture, people, platforms and what’s new.</li>
<li>Enjoy connecting <strong>insights, creativity and business goals</strong>.</li>
<li>Have initiative, critical thinking and a proactive mindset.</li>
<li>Feel comfortable turning complex thinking into <strong>simple, clear stories</strong>.</li>
<li>Work well in collaborative, multidisciplinary teams.</li>
<li>Want to keep learning and growing as a strategist.</li>
</ul>
<hr>
<h3>What we offer…</h3>
<ul>
<li>A collaborative, creative and open-minded environment.</li>
<li>The opportunity to work with <strong>leading local and international brands</strong>.</li>
<li>A flexible work model based on self-responsibility<br>(3 days in the office / 2 days remote).</li>
<li>Training designed for both professional and personal development.</li>
<li>Flexible compensation options (restaurant card, transport card, nursery check).</li>
<li>No dress code, come as you are.</li>
</ul>
<hr>
<h3>Ready to join us?</h3>
<p>If you’ve made it this far, it’s probably because something resonated 😉<br>Apply to the offer and our People team will review your profile.</p>
<p>If there’s a match, we’ll reach out to get to know each other and tell you more about VML and the role.<br>Our process usually includes two or three interviews, and at some point, we may ask you to complete a small strategic challenge.</p>
<p>Are you in?</p><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p>
<p><span class="normaltextrun"><span lang="EN-GB">WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.</span></span><span class="scxw176048299"><span lang="EN-GB"> </span></span></p>
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