Growth Marketing Manager
<div class="content-intro"><p><strong>Allow us to introduce ourselves</strong></p>
<p>Hello there! We’re Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions.</p>
<p>We started out in Hamburg back in 2014, but we’re now humbled to call the world our playground, with over <strong>260 employees</strong> spread across <strong>13 countries </strong>(we’re remote-first), 2600+ international clients, delivering research from <strong data-stringify-type="bold">+190 markets,</strong> globally.</p>
<p>Want to be a part of the Appinio movement? <strong>🚀</strong></p>
<p><span data-preserver-spaces="true">Here at Appinio, we value <strong>transparency</strong> <strong>in our recruitment process</strong>, and we've created a blog to share what to expect during each step of our journey together:</span><strong><span data-preserver-spaces="true"><em data-stringify-type="italic"> </em></span><span data-preserver-spaces="true"><a class="c-link c-link--focus-visible" href="https://www.appinio.com/en/blog/life-at-appinio/appinio-recruitment-process" target="_blank" data-stringify-link="https://www.appinio.com/en/blog/life-at-appinio/appinio-recruitment-process" data-sk="tooltip_parent">here</a></span></strong></p></div><div class="role">
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<p><strong>Your mission as a Growth Marketing Manager</strong></p>
<p>We are looking for a Growth Marketing Manager to build and activate a consistent New Business pipeline engine for Spain, working closely with Marketing and Account Management to turn events, target accounts and dormant clients into high-value opportunities.</p>
<p><strong>A few words about the team<br></strong>Our Spanish team is fast-moving, highly collaborative and supportive, and we love momentum. We work hard to push the needle, but we do it as a tight-knit group.<br>We are hands-on, quick on our feet and always ready to test creative ideas to keep our growth trajectory high while having a great time doing it.</p>
<p><strong>What you’ll be doing</strong></p>
<ul>
<li>Build target account lists, map key stakeholders and support Account-Based Marketing initiatives together with Sales.</li>
<li>Drive commercial activation around owned and third-party events, from pre-event outreach to post-event follow-up and opportunity creation.</li>
<li>Reactivate dormant or underdeveloped accounts to unlock new business potential.</li>
<li>Design outbound sequences, commercial angles and follow-up campaigns for priority accounts and industries.</li>
<li>Adapt global Marketing initiatives to the Spanish market and connect them with local commercial priorities.</li>
<li>Track meetings, opportunities and pipeline generated through events and marketing-led activities.</li>
<li>Improve commercial discipline and pipeline visibility across these initiatives.</li>
</ul>
<p><strong>You will thrive in this role if</strong></p>
<ul>
<li>You bring 4–7 years of experience in B2B commercial activation, field marketing, demand generation, ABM or consultative agency environments. Good understanding of market research is a super plus.</li>
<li>You are a natural dot-connector who combines a hands-on execution style with creative commercial thinking.</li>
<li>You understand how to use Account-Based Marketing principles, events and targeted outreach to open doors at priority accounts.</li>
<li>You are comfortable working closely with Sales and contributing directly to pipeline generation.</li>
<li>You are quick to learn, adapt fast to changing priorities and enjoy working in a high-energy team.</li>
</ul>
<div>This is not a performance marketing role or a traditional BDR position.</div>
<p><strong>What’s in it for you?</strong></p>
<ul>
<li><strong><span data-preserver-spaces="true">Flexibility</span><span data-preserver-spaces="true"> Policy</span></strong><span data-preserver-spaces="true"> - Average is 30 days taken, however, we do not have a hard cap of number of vacation days as we know life happens</span></li>
<li><strong><span data-preserver-spaces="true">Temporary work from abroad - </span></strong><span data-preserver-spaces="true">If you're based in the EU, you can work outside your country of residence for up to 180 days per year</span></li>
<li><span data-preserver-spaces="true">All the hardware you need and </span><strong><span data-preserver-spaces="true">your own MacBook</span></strong></li>
<li><span data-preserver-spaces="true">In case</span><span data-preserver-spaces="true"> you’re located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our </span><strong><span data-preserver-spaces="true">Co-working spaces</span></strong></li>
</ul>
<p><strong><span data-preserver-spaces="true">Additional role details</span></strong></p>
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<li>This is a <strong>fully remote position</strong> open to candidates based in Germany, the UK, Portugal, the Netherlands, and Spain</li>
<li>This role will report directly to our General Manager for Spain</li>
</ul>
<p><strong><span data-preserver-spaces="true">Our interview process</span></strong></p>
<ul>
<li>Screening Call with the Talent Acquisition team</li>
<li>Hiring Manager Interview</li>
<li>Case Study Interview</li>
<li>Reference Check</li>
<li>Offer</li>
</ul>
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<p><strong>Kind reminder:</strong> Please ensure that your application is submitted in English.</p>
<p><em data-stringify-type="italic">This post not only outlines our ideal candidate but also serves as an inspiration for what this role can evolve into. Even if you consider yourself an 80% fit but have a genuine passion for this position, we encourage you to apply. We're eager to hear from individuals who share our enthusiasm.</em></p>
<p><em>Appinio is an equal-opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.<br><br></em><strong>Please read our privacy policy <a href="https://www.appinio.com/en-gb/privacy">here</a>.</strong></p>
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<div class="job-ad-editable job-ad-editable job-ad-editor" data-content="6454878"><strong>Learn more about us:</strong></div>
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<div class="a1"><a href="https://appinio.com/" target="_blank"><img style="max-width: 100%;" src="https://jobdata.prescreen.io/appinio/website-icon.svg"> appinio.com </a><a href="https://de.linkedin.com/company/appinio-gmbh" target="_blank"><img style="max-width: 100%;" src="https://jobdata.prescreen.io/appinio/linkedin-icon.svg"> LinkedIn </a><a href="https://www.xing.com/companies/appiniogmbh" target="_blank"><img style="max-width: 100%;" src="https://jobdata.prescreen.io/appinio/xing-icon.svg"> Xing </a><a href="https://www.kununu.com/de/appinio" target="_blank"><img style="max-width: 100%;" src="https://jobdata.prescreen.io/appinio/kununu-icon.svg"> Kununu </a><a href="https://www.instagram.com/appinio" target="_blank"><img style="max-width: 100%;" src="https://jobdata.prescreen.io/appinio/instagram-icon.svg"> Instagram</a></div>
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