Social Media Manager

Accountabilities

• Develop and execute scalable, multi-platform social media strategies based on consumer insights, cultural trends, audience behaviours, and business objectives.


• Build and evolve community management frameworks that encourage meaningful engagement across TikTok, Instagram, Reddit, YouTube, and relevant online communities.


• Own the end-to-end social content calendar, balancing evergreen campaigns, cultural moments, planned initiatives, and reactive opportunities.


• Translate strategic priorities into clear, actionable creative briefs that enable content creators, producers, and external agencies to deliver high-impact work.


• Guide and collaborate with social content producers, creators, and agency partners to ensure content remains platform-native, relevant, and aligned with the broader strategy.


• Monitor social conversations, audience sentiment, trends, and performance metrics to identify opportunities and continuously optimize the social strategy.


• Use analytics and social listening insights to evaluate performance, demonstrate ROI, and inform future campaigns and content decisions.


• Lead social media crisis management strategies, coordinating with PR, Customer Support, and other internal stakeholders to protect brand reputation.


• Stay ahead of emerging social behaviours, formats, platforms, creator trends, and technologies that could strengthen audience growth and engagement.

Requirements

• 5+ years of experience in social media strategy, community growth, strategic content planning, or a closely related role.


• Strong expertise in the dynamics, formats, audiences, and best practices of TikTok, Instagram, Reddit, YouTube, and other relevant social platforms.


• Demonstrated ability to transform consumer insights and cultural trends into compelling, multi-format, platform-native social campaigns.


• Proven experience developing and implementing social strategies that support measurable brand and business objectives.


• Experience managing or directing content creators, social producers, creative teams, and/or external agencies.


• Strong strategic thinking combined with excellent creative judgment and the ability to turn ideas into clear, actionable plans.


• Data-driven mindset with hands-on experience using social listening, sentiment analysis, and performance analytics tools.


• Excellent communication and stakeholder management skills, with the ability to collaborate effectively across creative, marketing, PR, and customer-facing teams.


• Strong understanding of online communities, emerging social trends, and evolving consumer behaviours.


• A background in trend forecasting, social listening, creator-led brands, or the travel sector is a plus.


• Familiarity with emerging AI tools that can improve social media workflows, content development, research, or performance analysis is an advantage.


• Professional proficiency in English is required; Spanish language skills are a plus.

• Fully remote working arrangement.


• Full-time employment opportunity within a global, international team.


• Opportunity to work on a high-growth brand with a worldwide audience.


• Significant ownership and influence over global social media strategy and community growth.


• Collaboration with creative professionals, content creators, agencies, PR, and customer-focused teams across different markets.


• Exposure to a fast-moving environment where cultural trends, emerging platforms, and new technologies can directly influence strategy.


• Competitive compensation, with salary expectations discussed as part of the application process.


• For candidates based outside Ireland or Portugal, the engagement may be structured as a B2B/self-employed contract, subject to the applicable arrangement.


• Opportunity to develop expertise at the intersection of social media, travel, technology, community building, and AI-enabled workflows.

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