Traffic Manager (Freelance)

Accountabilities:

• Manage, monitor, and continuously optimize paid media campaigns across Google Ads, Microsoft Ads, Meta Ads, and Native platforms such as Taboola and Outbrain.


• Own key performance indicators including cost per lead (CPL), lead volume, lead quality, and ROI.


• Analyze campaign performance and identify opportunities to improve efficiency, scalability, targeting, and conversion outcomes.


• Apply advanced paid media optimization techniques across campaign structure, bidding strategies, targeting, creatives, messaging angles, and landing-page flows.


• Work closely with international Account Management, Data, CRO, and UX teams to ensure effective end-to-end campaign delivery.


• Challenge existing campaign setups and proactively recommend new strategies, tests, and optimization opportunities.


• Prepare clear and regular KPI reporting, explaining what happened, why it happened, and what actions should follow.


• Maintain a strong focus on measurable business outcomes and sales-ready lead generation.

Requirements

• 3+ years of hands-on experience managing and optimizing Paid Media campaigns across Search, Social, and/or Native channels.


• Strong practical expertise in Google Ads; experience with Microsoft Ads and Meta Ads is highly desirable.


• Experience with Native advertising platforms such as Taboola or Outbrain is a plus.


• Previous experience working with the UK market and/or within B2B environments.


• Strong analytical and data-driven mindset, with the ability to connect campaign metrics to broader commercial outcomes.


• Comfortable working in lead-generation environments where performance, efficiency, and lead quality are key priorities.


• Highly autonomous, rigorous, proactive, and results-oriented, with the ability to identify opportunities without waiting for direction.


• Strong communication and collaboration skills for working with international, cross-functional teams.


• Native-level English or high English proficiency, with confidence working in an international environment.


• Availability to work remotely from Europe, ideally within approximately ±2 hours of the France time zone.

• Fully remote freelance position, with the flexibility to work from anywhere in Europe within the required time-zone range.


• Competitive freelance rate with an incentive system linked to performance.


• Performance-driven environment with clear KPIs, rapid testing, and fast iteration.


• Opportunity to work closely with experienced specialists across Data, CRO, UX, and Account Management.


• High level of autonomy and ownership over campaign performance.


• Direct and measurable impact, with optimizations translating into tangible business results.


• International working environment with exposure to varied markets and cross-functional teams.


• Collaborative and engaging team culture.


• Opportunity to work alongside a talented team of performance marketing professionals.


• Streamlined application and interview process, including a short survey and video introduction.

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