Senior Director, Product Marketing & Market Activation

Accountabilities

In this role, you will own the end-to-end product marketing and market activation strategy, ensuring that innovation is effectively translated into market impact and measurable commercial outcomes. You will lead a global go-to-market transformation centered on a major AI-driven platform launch.

• Lead the global go-to-market strategy and execution for a major AI-native platform launch, ensuring alignment across Product, Sales, and Customer Success


• Translate complex technical capabilities into clear, outcome-driven value propositions for enterprise decision-makers such as CFOs, COOs, and CHROs


• Build and scale a high-performing product marketing function focused on revenue impact, pipeline generation, and commercial effectiveness


• Develop messaging frameworks, positioning strategies, and GTM playbooks that improve win rates and accelerate deal velocity


• Ensure alignment between product messaging, live demonstrations, and proof points across the entire buyer journey


• Lead analyst relations to strengthen market credibility and position the platform as a leader in AI-driven enterprise software


• Define and track GTM success metrics tied directly to pipeline growth, conversion rates, and revenue performance


• Collaborate closely with Sales and Product teams to refine messaging based on market feedback and performance data


• Lead and develop a senior team, driving capability growth, performance standards, and AI-enabled ways of working

Requirements
You bring deep experience in senior product marketing or go-to-market leadership roles within complex B2B SaaS or enterprise software environments. You are comfortable operating at the intersection of product innovation, commercial strategy, and market execution.

• Extensive experience in product marketing, GTM, or commercial strategy leadership roles in B2B SaaS or enterprise software


• Proven track record of leading large-scale product or platform launches with measurable commercial impact


• Strong ability to translate complex technical concepts into clear, compelling, and revenue-focused messaging


• Experience working closely with Product, Sales, and Customer Success teams in cross-functional environments


• Deep understanding of enterprise buyer dynamics and value-based messaging for senior stakeholders


• Commercial mindset with strong focus on pipeline growth, win rates, and deal acceleration


• Experience building and scaling product marketing or GTM teams in high-growth environments


• Strong leadership skills with the ability to influence senior stakeholders and drive alignment across functions


• Experience with analyst relations and shaping external market perception is highly valuable


• Strategic thinker with strong execution discipline and data-driven decision-making skills

Benefits

• Competitive salary ranging from £143,335 to £168,232 GBP


• Fully remote working model with flexibility across locations


• Unlimited or highly flexible paid time off policy depending on region


• Global wellbeing initiatives and company-wide rest days


• Strong learning and development opportunities with access to top industry talent


• Inclusive and diverse workplace with active employee resource groups


• Culture of autonomy, trust, and high-impact ownership


• Opportunity to lead a transformational global AI product launch


• Long-term career growth within a fast-scaling enterprise software environment

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