Push Specialist

Our client is an international product\-based IT company specializing in the iGaming industry. Born in 2014, they rocked the CIS region, and now take the success to the world.

We are currently looking for a Push Specialist to join the team.

Key responsibilities and your contribution:

• 1\+ years of experience working with push notifications / CRM within the iGaming, betting, or affiliate verticals.


• Experience with mobile applications (iOS/Android) and push delivery platforms (OneSignal, Push.Express, or similar.


• Strong understanding of retention mechanics and the user lifecycle (from Registration to FTD, Repeat Deposits, and Reactivation).


• Setting up trigger\-based communications, automated flows, and push strategies (web, in\-app, browser) for both user acquisition and retention.


• Working with diverse audiences (new, active, VIP, dormant, churn\-risk) to launch personalized offers and promotional campaigns.


• Conducting A/B testing, reporting, and analyzing key performance metrics (CTR, Open Rate, Delivery Rate, CR, Opt\-in/out, Retention, ROI, LTV).


• High level of independence and initiative, with the ability to build processes and workflows from scratch.


• Close cross\-functional collaboration with media buying, retention, product, and design teams.

• Build and scale push communication processes for both retention and acquisition traffic.


• Develop communication strategies across various GEOs, products, and traffic sources (including ASO, Facebook, and iOS/Android apps).


• Build trigger\-based push flows across all stages of the user lifecycle (from registration and FTD to repeat deposits and reactivation).


• Segment user bases to launch personalized offers, bonus messaging, and promotional campaigns.


• Analyze key metrics, manage reporting, and continuously run A/B tests to validate hypotheses.


• Optimize the user journey to increase overall retention, engagement, and repeat activity.


• Continuously explore and implement new communication approaches and mechanics.


• Work closely with media buying, retention, product, and design teams.


• Participate in the development of promotional campaigns, special offers, and initiatives to improve the overall user experience.

• Time Off \& Recovery: 20 working days of fully paid annual leave, fully paid sick leave, and public holidays off according to company policy.


• Health \& Wellness: A flexible Benefits cafeteria that allows you to choose the perks that fit you best, with options including medical support, regular check\-ups, mental health services, or gym access.


• Education \& Development: Internal and external training, industry events, language courses, and professional service subscriptions.


• Workspace \& Tech: All necessary corporate equipment provided, the flexibility to work fully remotely, and premium digital tools to enhance performance (e.g., AI tools, ChatGPT Plus).


• Work Environment \& Perks: Holiday bonuses, gifts for special occasions, paid business trips, and team events.

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