Paid Media Manager Hybrid

Paid Media Manager

Altrincham – 3 days in

Salary up to £50k plus bonus

Forward Role are excited to be supporting a rapidly growing subscription platform, as they look to recruit a Paid Media Manager to join their marketing team. Based in a modern office in Altrincham town centre, this is a fast-paced, entrepreneurial business with a brilliant culture - working with some of the UK's best-loved brands and genuinely investing in the development of their people.

This is a commercially focused, ownership-level role with real scope to make an impact from day one.

The role

Reporting into the Head of Digital, you'll take full ownership of paid media acquisition and member engagement across Google Ads, Meta, TikTok, and other performance marketing platforms. You'll be responsible for driving both new member acquisition and in-life engagement with existing members, with a strong focus on CPA performance, testing velocity, and acquisition scalability.

You'll work closely with the CRM, Social Media, Content, and Design teams to ensure paid activity is backed up by strong creative assets, landing pages, and campaign messaging.

What the role involves

• Owning and managing paid media activity across Google Ads, Meta, and TikTok


• Developing and optimising campaign structures to maximise trial acquisition and member engagement while hitting CPA and ROAS targets


• Running structured A/B testing across audiences, ad copy, creative formats, and landing pages


• Continuously monitoring performance and adjusting bidding, targeting, and budgets to drive better results


• Identifying opportunities to expand acquisition through new campaign types and targeting strategies


• Tracking and reporting on performance across key metrics including CPA, conversion rate, engagement, and ROAS


• Working with the Product and Digital teams to optimise landing pages and conversion paths


• Collaborating with the CRM team to ensure paid campaigns support lifecycle messaging and member engagement


• Aligning paid media activity with wider marketing campaigns and commercial priorities

Essential:

• 3+ years of hands-on experience managing paid media campaigns across Google Ads, Meta, and TikTok


• Strong understanding of performance marketing principles including CPA optimisation, conversion tracking, and campaign testing


• Experience managing paid media budgets and making data-driven optimisation decisions


• Strong analytical mindset with the ability to interpret campaign performance and turn it into action


• Experience collaborating with creative, content, and CRM teams


• Comfortable working at pace in a performance-driven environment

• Strong commercial understanding of customer acquisition and digital marketing performance


• Comfortable with marketing analytics tools and campaign reporting


• Ability to manage multiple campaigns and testing streams at the same time


• Excellent attention to detail and a data-first approach to decision making


• A collaborative working style and strong communication skills

• A genuine opportunity to own a channel and make your mark in a fast-growing business


• Hybrid working with flexible arrangements


• Competitive salary and benefits


• Career development and training opportunities


• A friendly, supportive team environment


• The chance to work with some of the UK's best-loved brands

If this sounds like the right next step for you, we'd love to hear from you. Send over your CV and we'll be in touch with more detail about the business and the opportunity.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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