Paid Media Executive

Overview

We are seeking a Paid Media Executive to manage and optimise our digital advertising and social media growth activities. This role focuses on driving brand awareness, increasing reach, and improving performance across paid campaigns and social platforms.

The ideal candidate will be confident managing paid media campaigns independently and will play a key role in improving campaign performance, audience growth, and return on ad spend.

Responsibilities

• Plan, launch, and optimise paid media campaigns across platforms including Google Ads, Meta (Facebook \& Instagram), LinkedIn, TikTok, and other relevant channels.


• Manage and optimise campaign budgets to improve ROI and performance.


• Develop and implement strategies to increase social media reach through paid promotion and content boosting.


• Monitor and analyse campaign performance, providing clear insights and recommendations.


• Test and refine targeting, creatives, and audiences to improve results.


• Work with internal stakeholders to align paid campaigns with broader marketing objectives.


• Track key performance metrics and produce performance reports.


• Stay up to date with platform changes, trends, and paid media best practices.

• Proven experience managing paid media campaigns (Meta Ads and/or Google Ads essential).


• Strong understanding of campaign optimisation, targeting, and performance metrics.


• Experience managing advertising budgets and improving campaign ROI.


• Strong analytical skills with the ability to interpret data and make informed decisions.


• Experience growing social media reach through paid advertising is highly desirable.


• Ability to work independently and manage campaigns with minimal supervision.


• Strong communication and organisational skills.


• Experience with multiple campaigns or client accounts is a plus.

Expected hours: 16–20 per week.

This is a part\-time role paid at £12\.71 per hour (in line with UK National Living Wage for eligible candidates). This role is best suited to individuals seeking flexible part\-time hours alongside freelance work or other commitments.

Pay: Up to £12\.71 per hour

Work Location: In person

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