Head of Streaming & Live Commerce Manager (TikTok)

Location: Twickenham– *In\-person / Studio based* Job Type: Full Time (5 days per week)

The Role

As the Head of Streaming (TikTok), you will be the driving force behind our brand’s growth on the platform. This is a hybrid role combining on\-camera talent with behind\-the\-scenes management. Initially, you will host our primary TikTok Live shows 5 days a week. As the channel scales, your role will expand into managing inventory, planning viral stream concepts, and recruiting/managing a team of streamers to keep Lunar live around the clock.

Key Responsibilities

• Lead Live Broadcasts: Host high\-energy, engaging TikTok Live streams (Surprise Sets \& Breaks) designed to capture the FYP and retain viewers.


• Show Strategy \& Production: Plan and organise themed stream events, schedule, and optimise stream times based on TikTok analytics.


• Inventory \& Stock Management: Coordinate with the main warehouse to select, prep, and allocate TCG stock specifically for TikTok Shop. Ensure "live" inventory matches physical stock to prevent overselling.


• Team Growth \& Management: As the channel grows, assist in hiring, training, and scheduling a roster of streamers to maintain a consistent broadcasting schedule.


• Compliance \& Moderation: Stay strictly up\-to\-date with TikTok’s community guidelines and e\-commerce policies to protect the account from violations or bans.


• Community Building: Interact with the TikTok community through comments, video replies, and live chat to build long\-term customer loyalty.

• Proven Live Experience: Demonstrable experience streaming on TikTok Live, Twitch, or Whatnot (experience with TikTok Shop backend is a massive plus).


• Deep TCG/Pokémon Knowledge: You must know your stuff. The TikTok community quickly spots authentic creators versus standard salespeople.


• Leadership Potential: Organizational skills to manage stock, analyze stream metrics, and eventually lead a small team.


• Thick Skin \& Fast Paced: TikTok live chat moves fast and can be chaotic. You must be able to handle trolls smoothly while keeping the positive energy high.


• Analytical Mindset: Basic understanding of TikTok analytics (viewer retention, conversion rates, click\-through rates) to constantly improve show performance.

• Competitive base pay with a bonuses based on TikTok Live sales and growth.


• Clear pathway to a full\-time Director/Managerial role as the team expands.

Application question(s):

• This role includes streaming 5 days a week \- selling Pokemon cards on Tik Tok lives. Once the stream grows you will be responsible for building out a team of streamers. You will be live streaming as an official partner of TikTok. The business is well known on other online selling platforms. Does this sound like the right opportunity for you?

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