Digital Marketing Specialist
Job Title: Digital Marketing Specialist (AI, Analytics \& Automation)
Company: AKBER RETAIL CP LIMITED T/A Mace River valley
Location: River valley Shopping Centre, Swords, Co. Dublin, K67 EW92
Employment Type: Full\-time, Permanent
Working Hours: 39 hours per week
Annual Salary: €36,605 per annum
Weekly Salary: €703\.94 per week
Hourly Rate: €18\.05 per hour
AKBER RETAIL CP LIMITED T/A Mace River valley is currently seeking an experienced and results\-driven
Digital Marketing Specialist (AI, Analytics \& Automation) to join our growing team at River valley Shopping
Centre, Swords, Co. Dublin.
The successful candidate will be responsible for planning, implementing, managing, and optimizing digital marketing campaigns using data\-driven insights, AI technologies, analytics platforms, and automation systems to increase sales, generate leads, improve customer engagement, and strengthen brand performance.
Key Duties and Responsibilities:
- Plan, execute, monitor, and optimize digital marketing campaigns across multiple online channels.
- Analyze marketing performance data and customer behavior to identify trends, opportunities, and areas for improvement.
- Improve advertising performance and return on investment (ROI) through continuous campaign optimization.
- Use AI\-powered marketing tools to enhance customer targeting, content performance, lead generation, and conversion rates.
- Develop and maintain marketing automation workflows to streamline marketing and sales processes.
- Create and manage automated triggers linked to sales performance, stock levels, order volumes, and supplier pricing changes.
- Generate reports and dashboards to measure campaign effectiveness and provide actionable business insights.
- Conduct A/B testing and conversion rate optimization activities to improve website and campaign performance.
- Monitor key performance indicators (KPIs), customer acquisition costs, and marketing efficiency metrics.
- Collaborate with management and operational teams to align marketing strategies with business objectives.
- Stay up to date with developments in digital marketing, analytics, AI technologies, and automation systems.
- Requirements:
- Minimum 2–5 years’ experience in digital marketing, marketing analytics, performance marketing, marketing
- automation, or a related role.
- Experience using digital advertising platforms, analytics tools, CRM systems, and marketing automation
- software.
- Strong understanding of customer behavior analysis, campaign optimization, and conversion rate improvement.
- Experience working with AI\-powered marketing tools and data\-driven decision\-making processes.
- Relevant qualification in Marketing, Digital Marketing, Business, Data Analytics, Information Technology, or a related discipline is preferred but not essential.
- How to Apply:
- Please email your CV to: jobs@mnc.ie
Pay: €36,605\.00 per year
Benefits:
- Food allowance
- Language training provided
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