Digital Marketing Executive

About the Role

We're looking for a commercially minded Digital Marketing Executive to grow our consumer brands by increasing website traffic and driving online sales.

You'll be responsible for delivering digital marketing activity across multiple brands, including SEO, PPC, paid social, email marketing, website management and content creation. You'll manage the day\-to\-day upkeep of our e\-commerce websites while working closely with our Digital Marketing Specialist to implement website improvements that enhance the customer journey and increase conversions.

You'll also collaborate with the rest of our in\-house marketing team to deliver engaging campaigns that drive traffic, increase conversions and support the continued growth of our B2C brands.

Key Responsibilities

• Manage SEO across multiple websites, including keyword research, on\-page optimisation and content improvements.


• Create, manage and optimise PPC and paid social advertising campaigns.


• Manage the day\-to\-day upkeep of company websites, including product listings, promotions, blogs and landing pages.


• Identify opportunities to improve website performance and work with the Digital Marketing Specialist to implement enhancements.


• Monitor website and campaign performance using analytics tools, continually optimising activity to maximise ROI.


• Produce regular reports on website traffic, online sales and campaign performance.


• Collaborate with the in\-house marketing team to produce engaging, commercially focused marketing campaigns that drive website traffic and online sales.


• Plan and deliver email marketing campaigns to drive customer acquisition and retention.

• 2\+ years' experience in Digital Marketing, E\-commerce or a similar role.


• Experience managing SEO, PPC and paid social campaigns.


• Experience using Google Analytics, Google Search Console, Google Merchant Centre and Google Ads.


• Experience managing websites using WordPress, Shopify or similar CMS platforms.


• Strong copywriting skills.


• Excellent communication, organisational and time management skills.

• Competitive salary based on experience.


• Opportunity to take ownership of the digital growth of multiple brands.


• Work alongside a talented in\-house marketing team.


• Hybrid working available after successful completion of 6\-month probation period, depending on project requirements.

Pay: £30,000\.00\-£36,000\.00 per year

Benefits:

• Casual dress


• Company events


• Company pension


• Free parking


• On\-site parking

• Digital marketing: 2 years (preferred)

• English (required)

• United Kingdom (required)

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