Digital Marketing & Content Manager
The Audience Business and Related Businesses
About Audience
Audience is a Harrogate\-based, full\-service growth and marketing agency, part of the TIM Group Holdings portfolio. It combines marketing expertise with commercial, operational and financial insight to deliver measurable, long\-term growth for its clients.
The successful candidate will be employed by Audience and work as the dedicated marketing lead for Weetons, also part of the TIM Group Holdings portfolio, supported by Audience’s in\-house specialists and selected third\-party partners. The Audience team are based in the offices at the Weetons flagship store: Leeds Road, Pannal, Harrogate.
About Weetons
Weetons is a premium food, retail and hospitality brand, where it's flagship store, situated on the outskirts of Harrogate, is an extensive retail \& dining destination, offering a delectable food hall featuring: bakery, delicatessen, butchery counter and cafe, a sizeable restaurant \& terrace, home, garden and floristry department, ecommerce, luxury and corporate gifting, events, private hire and the Circle loyalty programme.
Its “Exceptional Everyday” philosophy is built on outstanding quality, provenance, service and strong relationships with local producers, makers and the wider community.
Our Digital Marketing and Content Manager will be accountable for a joined up multichannel approach across our social media platforms, email, website, customer communications and external sales platforms. Growing and connecting with our audience, and delivering a consistent brand experience.
About TIM Group Holdings
Audience and Weetons are both part of the TIM Group Holdings portfolio.
TIM Group Holdings is a North of England\-based private\-equity house that invests in, and partners with ambitious businesses. It provides capital, commercial expertise and hands\-on operational support to help businesses grow and realise their potential.
The role:
We are looking for an exceptionally commercial, sales and engagement driven Digital marketing and Content Manager with creative flair and hands\-on digital ability to take full ownership of the Weetons marketing function.
They will develop and deliver against an integrated marketing plan that increases brand awareness, grows and engages the customer base, drives store capture and conversion (including restaurant bookings), and increases ecommerce revenue.
They will lead activity across all key marketing channels, working with the Audience team and external specialists to support delivery where required.
Key responsibilities include:
- Own and deliver the Weetons marketing strategy, budget and campaign calendar.
- Grow brand awareness, customer engagement, store footfall and ecommerce revenue.
- Plan, create and manage email campaigns, newsletters and customer communications.
- Manage Weetons’ organic social\-media presence and create engaging written, photographic and video content.
- Coordinate paid social, paid search and other digital advertising activity (google etc)
- Manage PR, influencer outreach, partnerships and community marketing including awards etc.
- Support seasonal campaigns, product launches, events, restaurant bookings, private hire and corporate gifting.
- Maintain a consistent brand identity across digital channels, stores and customer communications.
- Brief and manage agencies, freelancers and other third\-party partners, including photo/video shoots.
- Monitor results, report against agreed KPIs and continually improve campaign performance.
- Professional, hands\-on experience managing social\-media channels.
- Strong content\-creation skills, including copywriting and visual or short\-form video content.
- Experience planning and delivering marketing campaigns.
- Strong organisational and project\-management skills.
- The ability to work effectively with internal teams and external partners.
- Confidence using performance data to improve marketing activity.
- Email Marketing, building out campaigns and weekly newsletter emails
- Creative production and brand management
- Marketing budget management and monthly performance reporting
- Adobe Illustrator skills
- Canva skills
- Photography skill: iPhone and camera
Experience in several of the following areas would be advantageous:
- Email marketing and CRM.
- Paid social and paid search.
- PR and media relations.
- Influencer marketing, outreach and partnerships.
- Creative production and brand management.
- Ecommerce, SEO and conversion optimisation.
- Marketing\-budget management and performance reporting.
- Food, hospitality, retail or lifestyle marketing.
About you:
- Extensive commercial \& retail acumen
- Passionate about brand and customer experience
- Creative and dynamic with excellent attention to detail
- Knowledge of how to maximise and grow social media platforms
- Experience of managing and upholding external communications
- Ad spend management experience
- Recent and relevant marketing and content creation experience
- Competitive salary with opportunity for progression
- Desirable workplace situated on the outskirts of the spa town of Harrogate
- Pension
- Free on\-site parking
- Generous total site \& brand discount
- On site working: HG3 1EW, but some remote working can be discussed.
Job Types: Full\-time, Permanent
Pay: From £40,000\.00 per year
Benefits:
- Company pension
- Employee discount
- Free parking
- On\-site parking
- Harrogate, North Yorkshire: reliably commute or plan to relocate before starting work (required)
- Bachelor's (preferred)
- Digital marketing: 5 years (preferred)
- Marketing management: 3 years (preferred)
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