Digital Marketing Account Manager

Lead Generation Account Manager

Digital Marketing (PPC) \| Altrincham \| 37\.5 hours £25,000–£28,000 basic (DOE) \+ performance\-driven progression

We’re looking for a commercially\-minded, high\-drive Account Manager to take ownership of client trials and convert them into long\-term revenue.

This is not a passive account management role. You’ll be expected to influence decisions, demonstrate value quickly, and drive commercial outcomes.

The Role

You will manage PPC Lead Generation trials end\-to\-end, with a clear objective: turn short\-term campaigns into long\-term client partnerships.

You’ll combine analytical thinking, persuasive communication, and commercial awareness to deliver measurable results and guide clients toward the right decisions.

What You’ll Be Responsible For

• Owning trial performance and conversion outcomes – success is measured by your ability to convert and retain clients


• Leading strategic onboarding conversations to understand client goals, challenges, and commercial drivers


• Advising confidently on budget allocation and paid search strategy across platforms


• Running mid\-trial reviews and performance discussions, translating data into clear, commercially relevant insights


• Improving campaign performance early in the learning phase to build momentum and credibility


• Clearly articulating ROI and long\-term value, positioning ongoing PPC services persuasively

What We’re Looking For

• Driven and outcome\-focused – you take ownership and are motivated by results, not just activity


• Persuasive communicator – you can influence, challenge, and guide clients with confidence


• Rational, structured thinker – you interpret data logically and make sound, evidence\-based decisions


• Commercially aware – you understand how your work impacts revenue and client success


• Comfortable leading conversations – you can take control of client calls and communicate with clarity and authority

What Sets Top Performers Apart

• They don’t wait for direction – they proactively identify opportunities to improve performance and conversion


• They combine data\-driven thinking with strong commercial instinct


• They are confident handling objections and steering conversations toward outcomes


• They focus on long\-term value, not short\-term activity

About Add People

Add People exists to help small and medium\-sized businesses grow through effective digital marketing.

With over 250 colleagues and 4,000\+ clients globally, we are proud to be a:

• Google Partner


• Microsoft Elite Channel Partner


• Facebook Marketing Partner

We are also an Investors in People Platinum organisation, offering structured onboarding, continuous development, and clear progression opportunities.

Why Join Us

• Sociable working hours


• Healthcare scheme


• Contributory pension


• 30 days holiday (including bank holidays), increasing with service


• Sick pay (after qualifying period)


• On\-site bar


• Cycle to work scheme


• Subsidised social events


• Regular incentives and performance rewards


• Inclusive, supportive culture (LGBTQ\+ friendly, age\-inclusive)

Job Types: Full\-time, Permanent

Pay: £25,000\.00\-£28,000\.00 per year

Ability to commute/relocate:

• Altrincham WA15 8AB: reliably commute or plan to relocate before starting work (preferred)

Work authorisation:

• United Kingdom (preferred)

Work Location: Hybrid remote in Altrincham WA15 8AB

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