Digital Growth & Marketing Manager

Digital Growth \& Lead Generation Manager

We are looking for a Digital Growth and Lead Generation Manager to join our fast growing garden room company.

Core Objectives

Build, optimise and manage the company’s digital lead generation, CRM systems, automations, tracking, reporting and operational technology infrastructure to increase qualified leads, improve conversion rates and support scalable business growth.

Responsibilities

Lead Generation \& Advertising

Manage and optimise Meta (Facebook \& Instagram) advertising campaigns

Create and manage Google Ads campaigns

Develop and improve retargeting campaigns across multiple platforms

Manage digital advertising spend and campaign budgets

Test and refine audiences, creatives, campaigns and funnel strategies

Monitor and improve ROI, cost per lead and conversion performance

Analyse campaign performance and customer data to identify optimisation opportunities

Scale high\-performing campaigns and identify new growth opportunities

Funnels \& Conversion Optimisation

Improve landing pages and lead funnels

Optimise quote/calculator conversion rates

Analyse customer journeys and identify drop\-off points

Test and implement new lead capture methods and funnel improvements

Improve lead quality and overall customer conversion performance

CRM \& Automation Systems

Manage and optimise Go High Level CRM system

Build and improve workflows, automations and nurture sequences

Manage lead routing, pipeline stages and customer journeys

Support CRM integrations and ongoing process improvements

Identify operational inefficiencies and proactively implement improvements to systems and workflows

Tracking, Reporting \& Analytics

Implement and manage tracking systems including Meta Pixel and Google Analytics

Produce weekly and monthly performance reports

Analyse lead quality, attribution data and campaign performance

Monitor sales conversion metrics and key business growth KPIs

Use data and reporting to support ongoing optimisation and decision\-making

SEO, Content \& Organic Growth

Improve website SEO performance and local search visibility

Increase organic website traffic and search rankings

Identify content opportunities to improve online visibility and lead generation

Coordinate and support creation of digital content including project photography, video, reels and case studies to support campaigns and brand growth

Monitor keyword rankings and overall search performance

Integrations \& Digital Systems

Manage integrations using Zapier and similar automation tools

Support integration and optimisation of internal digital systems and software platforms

Assist with ongoing improvement of operational systems, workflows and digital processes

Skills / Experience required

Proven management experience within digital marketing or related fields.

Meta Ads management experience

Google Ads campaign management

CRM systems (preferably Go High Level)

Understanding of workflows, automations, integrations, triggers and data flows

Automation tools (Zapier etc.)

Analytics and reporting

Strong knowledge of SEO principles

Conversion optimisation

Strong analytical mindset

Process and systems thinking

Ability to interpret data and make performance\-driven decisions

Commercial awareness with a focus on lead quality, conversion and ROI Ability to learn new systems and software platforms quickly

Proficiency in WordPress, Adobe Photoshop, Microsoft Office (Word, PowerPoint, Excel), and IT systems relevant to digital marketing.

Excellent analysis skills with the ability to interpret data insights into actionable strategies.

Effective leadership qualities with the capacity to manage multiple projects simultaneously while maintaining organisation and time management skills.

Strong communication skills in English, both written and verbal.

This role provides an excellent platform for a proactive individual eager to lead innovative digital campaigns that deliver measurable results.

Pay: £40,000\.00\-£45,000\.00 per year

Benefits:

• Company pension


• Free parking


• On\-site parking

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