CRM Manager

CRM Executive

GoodLife\+ \| London (Hybrid) \| Up to £40,000

About GoodLife\+

GoodLife\+ is one of the UK’s fastest\-growing membership, rewards and entertainment businesses. Members get access to instant win games, exclusive competitions, premium rewards and unforgettable experiences.

Our mission is to create exciting daily moments that keep customers engaged, entertained and coming back for more. CRM is at the heart of that — helping us deliver personalised communications that drive engagement, retention and customer value.

The Role

You will plan, build and optimise customer communications across email, SMS, push notifications and other digital channels. Using customer data and behavioural insights, you will create targeted campaigns that drive participation in instant win games, increase engagement and improve customer retention.

You will work closely with Product, Marketing, Data and Customer Operations teams, and will embrace AI tools to improve campaign effectiveness, content creation and operational efficiency.

Key Responsibilities

CRM Campaign Management

• Build, execute and optimise CRM campaigns across multiple channels.


• Deliver promotional campaigns supporting instant win games, competitions, prize launches and key business initiatives.


• Manage campaign calendars and ensure all communications go out accurately and on time.


• Conduct campaign testing and quality assurance before launch.

• Support development and optimisation of customer lifecycle journeys.


• Create personalised communications based on customer behaviour and engagement patterns.


• Identify opportunities to increase participation, retention and lifetime value.


• Support customer reactivation and retention campaigns.

• Analyse customer behaviour, campaign performance and engagement trends.


• Produce reporting and actionable insights that support commercial decision\-making.


• Monitor key CRM performance metrics and identify optimisation opportunities.


• Work with stakeholders to improve segmentation and targeting strategies.

• Use AI tools to support campaign ideation, content creation and optimisation.


• Develop prompts and workflows that improve productivity and campaign performance.


• Test and refine messaging to improve engagement and conversion rates.


• Stay current with emerging AI technologies and marketing best practices.

• Execute A/B tests across messaging, creative, segmentation and customer journeys.


• Continuously improve campaign performance through experimentation and analysis.


• Share learnings and recommendations with the wider team.

Essential

• 2\+ years in a CRM, lifecycle marketing or retention\-focused role.


• Experience using CRM or marketing automation platforms.


• Strong analytical and problem\-solving skills, with the ability to turn data into actionable insights.


• Experience building customer segments, automated journeys and targeted campaigns.


• Excellent written communication and copywriting skills.


• Experience using AI tools such as ChatGPT, Claude or Gemini.


• High attention to detail and strong organisational skills.


• Ability to manage multiple priorities in a fast\-paced environment.


• Commercial mindset with a focus on measurable results.

• Background in gaming, competitions, subscriptions, loyalty, rewards, e\-commerce or other consumer\-facing digital businesses.


• Experience with Dotdigital, Klaviyo, Braze, Salesforce Marketing Cloud, HubSpot or similar platforms.


• Experience with reporting tools such as Google Analytics, Looker Studio, Power BI or Tableau.


• Basic SQL knowledge.


• Experience running A/B testing and experimentation programmes.

Within your first 12 months, you will:

• Increase engagement with instant win games and promotional campaigns.


• Improve customer retention and reactivation rates.


• Deliver high\-quality CRM campaigns with minimal errors.


• Generate actionable insights that improve customer performance.


• Help build AI\-enabled CRM processes that improve efficiency and effectiveness.


• Make a measurable contribution to customer lifetime value and business growth.

• Join one of the UK’s fastest\-growing consumer businesses.


• Work in a fast\-paced, entrepreneurial and ambitious environment.


• Have a direct impact on customer engagement and commercial performance.


• Gain exposure to modern CRM, AI and data\-driven marketing practices.


• Significant opportunities for growth, development and career progression.

Benefits:

• Casual dress


• Employee discount


• Work from home

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