CRM Executive
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Job description
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Your role as a CRM Executive...
- Working in conjunction with your brand partners, you will deliver a programme of compelling email campaigns, using your knowledge of segmentation, targeting and content creation – deliver the right message to the right audience utilising your strong campaign management skills
- Adopt best practice techniques to brief, build, proof, test, QA and commission campaigns within the email platform at pace and to a high standard across devices
- Champion and implement a CRM A/B testing approach
- Ensure campaigns are correctly briefed and that they are GDPR/PECR compliant
- Analyse existing customer behaviours and identify key customer moments when CRM communications should be executed
- A creative flair and commercial acumen to drive campaign planning to achieve your KPIs of database growth and customer engagement
- The ability to build brilliant relationships with business divisions, support teams and 3rd party suppliers
- A 'can do' attitude, we are a busy team
- Proficient in email based campaign platforms \- Braze platform experience desirable \- not essential
- Attention to detail
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220\-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
As CRM Executive you will take ownership for the planning, execution of CRM campaigns and implement test and learn plans for optimising campaign performance and improving customer KPIs. The role will focus on email communications; briefing, campaign setup, audience selection, proofing and campaign performance analysis using pre\-existing templates. The CRM Executive will also take ownership of the development and optimisation of automated lifecycle email marketing campaigns. As we further develop our customer engagement and data strategy, you will support the delivery of new communication channels into the mix for example app and push.
Additional Information
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well\-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well\-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
- Working in conjunction with your brand partners, you will deliver a programme of compelling email campaigns, using your knowledge of segmentation, targeting and content creation – deliver the right message to the right audience utilising your strong campaign management skills
- Adopt best practice techniques to brief, build, proof, test, QA and commission campaigns within the email platform at pace and to a high standard across devices
- Champion and implement a CRM A/B testing approach
- Ensure campaigns are correctly briefed and that they are GDPR/PECR compliant
- Analyse existing customer behaviours and identify key customer moments when CRM communications should be executed
- A creative flair and commercial acumen to drive campaign planning to achieve your KPIs of database growth and customer engagement
- The ability to build brilliant relationships with business divisions, support teams and 3rd party suppliers
- A 'can do' attitude, we are a busy team
- Proficient in email based campaign platforms \- Braze platform experience desirable \- not essential
- Attention to detail
Company Description
\\n
Join us at Greene King the country's leading pub company and brewer, where our mission is to pour happiness into lives and become the pride of great British hospitality. We have something special, deeply rooted in our 220\-year brewing and pub history, creating the business we are proudly known for today. Still today our 39,000 strong team are the guardians of what’s wholly British, the pub experience.
As CRM Executive you will take ownership for the planning, execution of CRM campaigns and implement test and learn plans for optimising campaign performance and improving customer KPIs. The role will focus on email communications; briefing, campaign setup, audience selection, proofing and campaign performance analysis using pre\-existing templates. The CRM Executive will also take ownership of the development and optimisation of automated lifecycle email marketing campaigns. As we further develop our customer engagement and data strategy, you will support the delivery of new communication channels into the mix for example app and push.
\\n
Additional Information
\\n
We’re all about rewarding our team’s hard work, that’s why…
You’ll receive a competitive salary, pension contribution as well as:
- The chance to further your career across our well\-known brands – as one of the industry's top apprenticeship providers, we can provide training and development at each level of your career.
- Discount of 33% for you and 15% for your loved ones on all of our brands – so you enjoy your favourite food and drink at a discount.
- Free employee assistance program – mental health, well\-being, financial, and legal support because you matter!
- Discount of 50% for you and 25% for your loved ones at our Greene King Inns and hotels. – so you can enjoy a weekend away without breaking the bank.
- Refer a friend – who do you know who could be interested in a new role? When they are placed, you could earn £1,500 for referring them!
- Wagestream – access your wage before payday for when life happens.
- Retail discounts – Receive up to 30% off at Superdrug, exclusive discounts with three mobile along with many more…
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