Communications Manager

Mission

As a Communication Manager, you are responsible for developing and promoting the company's brand image across all markets. You define and deploy a coherent, creative, and impactful communication strategy to strengthen brand awareness, desirability, and preference among consumers. You ensure a strong and consistent brand experience across all touchpoints, both online and offline, in close collaboration with marketing, sales teams, and external partners.

Responsibilities

• Define and implement the brand communication strategy in line with business and marketing objectives.


• Develop and manage ATL, BTL, and digital campaigns, with performance monitoring and results optimization.


• Oversee the creation of brand content (visuals, videos, social media, promotional and institutional materials).


• Ensure consistency of brand image and tone across all channels and markets.


• Manage relationships with agencies, media, partners, and external suppliers.


• Collaborate closely with Brand, Product, Digital, and Sales teams to ensure integrated and effective communication.


• Develop innovative partnerships, collaborations, and activations to strengthen brand visibility and desirability.


• Continuously monitor market trends, consumer behavior, and FMCG communication.


• Represent the brand at events, launches, and external activations.


• Manage communication budgets and ensure adherence to deadlines and objectives.

Profile and required skills

• You hold a Master's degree in Marketing, Communication, or equivalent.


• You adopt both a strategic and operational approach, with a strong ability to analyze KPIs and communication performance.


• You have 5 to 8 years of experience in brand communication, ideally in FMCG, premium retail, or lifestyle.


• You have a strong creative sensibility and a good understanding of branding and storytelling challenges.


• You have experience in managing multichannel campaigns and communication projects.


• You are perfectly fluent in French and Dutch; English is a plus.


• You are organized, autonomous, and results\-oriented.


• You enjoy working in a team and collaborating with different stakeholders.


• You are charismatic, meticulous, and comfortable in interactions. A true brand ambassador, you have excellent elocution, good interpersonal skills, and positive energy.

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