Area Sales Manager UK

We are looking for a driven and commercially focused Strategic Sales Professional to join our team and play a key role in winning new business and driving sustainable growth.

As an individual contributor, you will be responsible for identifying and developing high\-potential prospects, building strong relationships with key decision\-makers, and converting opportunities into long\-term contractual and SLA\-based customer partnerships.

This is a proactive, new\-business\-focused role where you will take ownership of the full sales cycle, from prospecting and lead generation through to value\-based selling, negotiation and contract close.

Working closely with our Inside Sales \& Customer Success Team, you will ensure a seamless handover of new customers and support a positive onboarding experience that lays the foundation for successful, long\-term relationships.

Key Responsibilities

In this role, you will:

• Identify and develop new business opportunities through proactive prospecting, networking, targeted outreach and lead generation.


• Build relationships with prospective customers, understanding their business needs and developing tailored, value\-led solutions.


• Convert prospects into long\-term customers, securing new contracts and SLA agreements that deliver sustainable business growth.


• Own the sales process from start to finish, from initial discovery and qualification through to proposal, negotiation and successful close.


• Build and maintain a strong sales pipeline, ensuring opportunities, next steps and forecasts are accurately managed through the CRM system.


• Develop compelling commercial proposals and work within agreed pricing and contract approval processes.


• Collaborate across the business, working closely with Inside Sales and Customer Success to ensure a smooth handover and positive onboarding experience for new customers.


• Monitor sales performance and pipeline activity, using insights to continuously improve conversion rates and new business wins.


• Stay informed on market and competitor activity, sharing customer and market insights to help strengthen our sales approach and value proposition.

Education:

• Bachelor’s degree in business, Sales, Marketing, Engineering, Supply Chain, or a related field preferred (or equivalent combination of education and experience).

• 5\-10 years of B2B sales experience with a strong focus on hunting/new customer acquisition and closing deals (recommendation).


• Experience with contract selling and value\-based negotiations; experience using CRM for pipeline management is an advantage.

• Strong prospecting, value selling, negotiation and closing skills.


• Commercial rigor: pipeline discipline, CRM usage, and structured follow\-up routines.


• Ability to translate customer needs into compelling offers and packaged solutions.


• Resilience and tenacity in a target\-driven environment.


• English required; additional local language(s) advantageous.

• 3\-4 days a week

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