VP of Marketing

Accountabilities

• Define and execute the overall marketing strategy to support business growth, market expansion, and revenue objectives across multiple markets.


• Lead brand development initiatives, including positioning, messaging, market narrative, and awareness-building programs.


• Own demand generation and pipeline growth strategies targeting mid-market and enterprise customers.


• Develop and execute go-to-market plans for existing offerings, new product launches, and strategic business initiatives.


• Build and scale product marketing capabilities, ensuring clear communication of value propositions, competitive differentiation, and customer outcomes.


• Oversee website performance, conversion optimization, SEO/AEO initiatives, customer acquisition funnels, and digital growth programs.


• Lead content strategy and distribution across the full customer lifecycle to drive awareness, engagement, adoption, and retention.


• Strengthen industry presence through public relations, thought leadership, events, partnerships, and ecosystem relationships.


• Collaborate closely with Product, Sales, Customer Success, and executive leadership to align growth initiatives and maximize business impact.


• Recruit, develop, mentor, and lead a high-performing marketing team while fostering a culture of innovation, accountability, and continuous improvement.

Requirements

• Minimum 10 years of experience in B2B SaaS marketing, including at least 5 years in senior marketing leadership positions within high-growth technology organizations.


• Strong expertise across demand generation, brand strategy, content marketing, product marketing, and go-to-market execution.


• Proven experience building marketing programs that consistently drive pipeline growth, customer acquisition, and revenue impact.


• Demonstrated ability to leverage AI technologies to improve marketing performance, content effectiveness, growth initiatives, and operational efficiency.


• Experience marketing multi-product platforms, software ecosystems, or complex technology solutions is highly desirable.


• Strong analytical mindset with expertise in performance measurement, attribution modeling, reporting, and data-driven decision making.


• Exceptional leadership, communication, stakeholder management, and team development capabilities.


• Ability to operate effectively in a fast-paced, international, and highly collaborative environment.


• Strong strategic thinking skills combined with a hands-on approach to execution and problem-solving.


• Fluent English communication skills, both written and spoken (C1 level or higher).

Benefits

• Fully remote-first working environment with flexible scheduling.


• Competitive vacation package aligned with local regulations, plus additional paid time off for personal well-being.


• Medical insurance or healthcare reimbursement support.


• Paid sick leave.


• Access to leading industry conferences, events, and professional development opportunities.


• Ongoing learning programs and internal training resources.


• Supportive leadership style focused on autonomy and professional growth.


• Semi-annual performance and career development reviews.


• Internal mobility opportunities and career advancement pathways.


• Regular virtual events and in-person team retreats.


• Collaborative culture built around transparency, ownership, and teamwork.


• Coworking space reimbursement program.


• Access to office hubs in selected locations.


• Opportunity to work with globally recognized brands and innovative technology products.


• High level of ownership and influence within the organization’s growth strategy.

Deze vacature komt van ats_lever. Originele vacature bekijken ↗