Trade Marketing Marketing Executive - Glasgow
About us:
At Matthew Algie, youll work with some of the most talented individuals in the coffee industry. Youll work for an organisation that leads the way in the name of sustainability, gives back to the community and invests in its people. Ethics, passion, integrity and collaboration are at the core of everything we do, from new product innovation for our customers, to projects with our coffee farmers.We believe our continued success is due to great people.
Do you want to join our team of top talent in an exciting and industry\-leading organisation? Read on!
Position:Trade Marketing Executive (Senior Marketing Executive)
Location:Glasgow, Head Office
Job Type:Full time, Permanent
Salary:£32,000\.00 \- £35,000\.00 per annum DOE
Benefits:28 days annual leave increasing with length of service, plus 4 public holidays, medical cash\-back programme, staff discounts and more!
The Role
The Senior Marketing Executive is responsible for driving growth across key customer channels by developing and delivering impactful, insight\-led marketing strategies. This role sits at the intersection of sales and marketing, ensuring our customers are equipped with the tools, insights and activations needed to grow their coffee offer and maximise commercial performance.
You will lead marketing across Coffee to Go, Workplace, Education, Healthcare, Hospitality and Distribution, creating tailored channel strategies that enhance customer experience, strengthen partnerships, and unlock new growth opportunities.
Key Responsibilities:
Customer \& Channel Strategy
- Develop and deliver annual customer marketing plans across key channels
- Build clear channel strategies that differentiate our offer
- Align marketing activity with commercial priorities
- Analyse market trends, customer behaviour and competitors
- Translate insight into actionable strategies
- Use data to refine activity and improve ROICampaigns, Activations \& Promotions
- Develop and execute customer campaigns and promotions• Create POS, toolkits and activation ideas
- Evaluate campaign effectivenessSales Enablement \& Customer Support
- Equip sales teams with marketing tools
- Support tenders and customer meetings
- Identify growth opportunities with account managers
- Build strong customer relationships
- Attend meetings and site visits
- Collaborate with internal teams
- Support new product development and launches
- Work with product teams on growth opportunities
- Manage marketing projects end\-to\-end
- Manage agencies and suppliers
- Deliver on time and within budget
Experience
- 3\+ years in customer or trade marketing
- Experience working with sales teams
- Proven delivery of marketing campaigns
- Strong project management
- Commercial and analytical mindset
- Strong communication and influencing skills
- Personal Attributes
- Customer\-focused
- Proactive and positive
- Creative with commercial mindset
Equal Opportunities:
We are committed to promoting equality of opportunity for all staff and job applicants. We aim to create a working environment in which all individuals are able to make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Our selection for recruitment does not discriminate on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnicity, ethnic or national origin, religion or belief, sex or sexual orientation or gender reassignment status (protected characteristics).
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