TikTok Media Buying Team Lead

Accountabilities

• Lead and manage a team of media buyers, including recruitment, onboarding, performance evaluation, coaching, and development.


• Establish clear objectives and priorities for the media buying team and ensure consistent execution.


• Monitor traffic volumes, quality, performance, and overall campaign effectiveness.


• Develop, manage, and align budget plans to support business and marketing objectives.


• Create team roadmaps and tactical plans covering campaign execution, testing, optimization, and growth.


• Develop marketing hypotheses and oversee the planning and execution of structured tests.


• Analyze test results and use performance insights to guide future campaign and budget decisions.


• Build, monitor, and optimize marketing funnels to improve acquisition performance.


• Take ownership of TikTok media buying strategy and execution across relevant campaigns and markets.


• Ensure campaigns follow applicable compliance requirements for gambling and performance advertising.


• Identify opportunities to improve traffic acquisition, campaign efficiency, and team performance.


• Work closely with design teams to develop and optimize creative approaches for paid social campaigns.


• Collaborate with development and technical teams on tools, tracking, automation, and campaign infrastructure.


• Coordinate with finance and other business functions on budgets, performance, and operational requirements.


• Support the development and implementation of scalable media buying processes and best practices.


• Stay informed about TikTok Ads developments, paid social trends, and emerging acquisition opportunities.


• Contribute to automation initiatives that reduce repetitive operational work and improve team efficiency.

Requirements

• At least 2 years of hands-on experience with TikTok Ads and paid social media buying.


• Previous management experience as a Team Lead, Supervisor, or in a comparable leadership position.


• At least 2 years of experience in the iGaming industry.


• Strong understanding of performance marketing, traffic acquisition, campaign optimization, and marketing funnels.


• Practical experience with anti-detect browsers or software, tracking platforms, and cloaking technologies.


• Solid understanding of compliance requirements and restrictions applicable to gambling advertising.


• Experience developing and testing marketing hypotheses using structured performance data.


• Ability to plan and manage advertising budgets effectively.


• Strong analytical and problem-solving skills, with a data-driven approach to decision-making.


• Strong leadership, communication, and people-management skills.


• Ability to recruit, onboard, motivate, evaluate, and develop media buying professionals.


• Strong organizational skills and the ability to manage multiple priorities in a fast-paced environment.


• High level of ownership, initiative, and willingness to work independently.


• Comfortable collaborating with creative, technical, finance, and other cross-functional teams.


• Experience with other traffic acquisition channels would be advantageous.


• Having an established team of media buyers would be a plus.


• Experience with BI tools such as Tableau, Looker, or Power BI would be beneficial.


• Experience with automation tools, including the TikTok Ads API or bulk campaign-management tools, would be advantageous.


• Experience creating automation or technical projects using scripting, APIs, or similar tools would be a plus.

• Fully remote working arrangement across Europe.


• Full-time employment opportunity.


• 20 paid working days off per year, plus public holidays and sick leave.


• Medical insurance with access to leading healthcare providers.


• Coverage for psychological support through the Pleso platform.


• Monthly Benefit Café allowance that can be used toward hobbies, sports, and other personal interests.


• Team-building activities, corporate events, workshops, and other company events.


• Individual learning budget for courses and professional development.


• Corporate English classes, workshops, and access to an online learning library.


• Structured career development through performance reviews, mentoring programs, training, and other growth opportunities.


• Collaborative culture that encourages openness, initiative, autonomy, and professional development.


• Opportunity to work with dedicated technical capabilities and automation tools designed to streamline workflows.


• Environment focused on reducing unnecessary bureaucracy and giving teams freedom to make decisions and execute ideas.

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