Social Media Manager

Role Purpose:

Reporting to Head of Brand \& Creative: This role is responsible for producing content for Portman’s social media channels to increase brand visibility, engage key audiences, and support business growth. You will create high\-quality visual and video content, identify trends, and use analytics to guide content strategy and improve performance.

Goals:

• Raise the profile of all trading brands within the Group,


• Contribute to sales lead generation


• Improve online conversion.


• Measurement of activity to assess the impact of content on the above.


• Fostering long term loyalty (customer and employee).

• Ownership, production and delivery of engaging, industry\-relevant content to meet business objectives across all active, and yet to be activated, social media channels as well as the company websites where appropriate.


• Produce graphics and video content.


• Engage with customers, partners, investors, employees, and potential talent.


• Supplementary lead generation by driving awareness through social media.


• Position Portman as a destination employer and increase employer brand exposure.


• Track performance and use analytics to inform future content decisions.


• Identify and leverage trending topics and formats to boost engagement.


• Grow an understanding of our audience and partners to identify specific talking points / insights / engagement opportunities and piggybacking.


• Competitor market / analysis.


• Finger on the pulse regarding latest platform algorithms and engagement tools.


• Broadcast the values of Portman through an authentic narrative of our Culture, Mission, Achievements, Employee Experience, Knowledge.

Requirements

Core Skills Required:

• Social media content delivery.


• Motion graphics and video production.


• Graphic design and desktop publishing (Adobe Creative Suite).


• Copy writing.


• Trend spotting and digital storytelling within niche audiences.


• Data/analytics\-driven decision making.


• A.I. Content/Asset Generation.


• Previous use of social media scheduling tools such as Zoho / HootSuite / Sprout Social.


• 5 years experience

Benefits

• Competitive basic salary and annual bonus;


• Vibrant, high\-spec office environment;


• Enhanced annual leave, increasing with length of service;


• Salary sacrifice pension;


• Quarterly all\-staff events and dynamic culture

Portman Finance Group was established in 2007 to provide UK SMEs with access to a range of finance options under one roof. We have now arranged over £1billion in funding for over 15,000 companies.

Portman secure finance for businesses of all sizes via our own lending and panel of over 40 partners. We offer flexible payment terms, reducing large initial outlays and protecting cash\-flow, and are one of the largest privately owned Broker\-Lenders in the UK.

Portman work with any type of private sector business. We have a long and successful history financing a variety of assets, quickly and easily. If you’re lookingto lease or purchase further equipment, release equity or simply borrow, Portman can provide your business with the finance it needs. Please note that as part of the recruitment process a criminal records check/credit history check will be carried out by an authorised third party.

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