Social Media Executive

Marketing \& Social Media Executive

Location: The Varsity Hotel \& Spa, Cambridge

Level: Graduate / Early Career

Reporting to: Sales \& Operations Manager

We are seeking a creative, commercially minded and highly organised Marketing \& Social Media Executive to join our team and play an important role in shaping the way our hotel, food \& beverage and spa experiences are presented to our guests and wider audience.

This is an exciting opportunity for a graduate or early\-career marketing professional looking to establish themselves within the luxury hospitality sector.

Working closely with the Sales \& Operations Managers, you will have the opportunity to work across a diverse range of marketing activity — from creating sophisticated and engaging social media content, to developing email campaigns and supporting events.

This is a hands\-on role for someone who enjoys being close to the operation.

Key Responsibilities

Social Media \& Content

1\. Develop and deliver a compelling social media presence across Instagram, Facebook, TikTok, LinkedIn and other relevant platforms.

2\. Create elegant, engaging and on\-brand content that captures the character and experience of the hotel, spa, restaurants, bars and wider property. A key part of this is the ability to shoot very good iphone video, edit reels quickly, take good photograhs, understand Instagram. Be comfortable approaching staff/customers for content. Pushing reels/video is key.

3\. Ability to use Meta Business Suite, basic paid Meta advertising.

4\. Develop and manage a structured social media content calendar, ensuring a consistent and considered presence across all channels.

5\. Create photography and video content, including food and drink, spa experiences, guest experiences, events, seasonal moments and behind\-the\-scenes content.

6\. Write engaging and polished copy that reflects our brand personality and appeals to both existing and prospective guests.

7\. Identify opportunities to showcase the people, experiences and stories that make the property distinctive.

8\. Monitor social media performance, audience engagement and emerging trends, using insights to continually improve our content.

9\. A strong awareness of luxury hospitality, lifestyle and social media trends.

10\. 12\-16 pieces of proper feed/reel content per week across the group with frequent stories. Needs some independence and crossover between each part of the business

Email Marketing \& Guest Communications

· Create and deliver well presented email campaigns and newsletters to our client databases.

· Develop engaging communications promoting hotel stays, dining experiences, spa treatments, seasonal campaigns, events and special offers.

· Support the effective management and segmentation of customer databases.

· Ensure communications are timely, relevant, accurate and consistent with the brand.

· Review campaign performance and use insights to inform future activity.

Events \& Experiences

· Be actively involved in events, launches, promotions and key guest occasions.

· Attend events to support the team and capture high\-quality photography and video content for future marketing activity.

· Assist with event preparation, guest communications and on\-the\-day requirements.

· Work with operational teams to ensure events and experiences are effectively promoted before, during and after each occasion.

· Identify opportunities to turn memorable guest experiences into engaging marketing content.

Sales \& Operational Support

· Provide day\-to\-day support to the Sales \& Operations Manager and wider sales and administration team.

· Assist with customer enquiries related to social media and sales.

· Support the preparation of sales presentations, marketing materials and promotional information.

· Work collaboratively with colleagues across the hotel, food \& beverage and spa to identify opportunities for sales and marketing activity, getting useable material from them and different offers to send out.

· Take a flexible and proactive approach to supporting the wider team, particularly during busy periods and key events.

About You

We are looking for an individual who combines creativity with commercial awareness, and who is equally comfortable developing an Instagram post, assisting at an event or supporting the sales team with an administrative task.

You will ideally have:

1\. A degree or equivalent qualification in Marketing, Communications, Digital Marketing, Media, Journalism, PR or a related discipline.

2\. A genuine passion for social media, content creation, hospitality and luxury experiences.

3\. A strong understanding of the major social media platforms and what makes content effective.

4\. A natural appreciation of aesthetics, photography, video and visual storytelling.

5\. Strong organisational skills and the ability to manage multiple priorities.

6\. Confidence using social media, email marketing and content creation tools, with a willingness to learn new systems.

7\. A warm, professional and confident manner when dealing with guests, clients and colleagues.

8\. A proactive approach, with the initiative to identify opportunities rather than simply wait for instruction.

9\. Flexibility and a willingness to be present at events and become involved in the day\-to\-day operation.

10\. The ability to work independently while being a supportive and collaborative member of the wider team.

Previous professional experience is desirable but not essential. We welcome applications from talented graduates and early\-career candidates who can demonstrate relevant experience through internships, university projects, freelance work, student societies, personal content creation or other creative projects.

What We Offer

· A competitive salary, working 3 days per week depending on experience

· The opportunity to develop your career within a luxury hospitality environment.

· Broad, hands\-on experience across marketing, social media, sales, events, food \& beverage and spa.

· A varied and creative role where you will see your work brought to life across the guest experience.

· Employee benefits and preferential rates across the hotel, food \& beverage and spa.

Join Us

If you are ambitious, creative and passionate about creating exceptional experiences and communicating them beautifully, we would love to hear from you.

Please submit your CV together with a short covering letter outlining your interest in the role. We would also welcome examples of social media, photography, video, university projects or other creative work that demonstrate your skills and approach.

Pay: £16\.50\-£18\.00 per hour

Expected hours: No less than 24\.0 per week

Benefits:

• On\-site parking

This listing is from Indeed. View original listing ↗