Social Media Executive

Octopus Energy is on a mission to make the world's energy fairer, cleaner and better. In nine years we've become the UK's largest energy supplier - but we're not like the rest. Out of 650,000+ reviews, 89% of customers rate us 'Excellent'. We invest billions into renewable generation across Europe, you can talk to our CEO on Twitter, and we work with everyone from Arsenal to Idris Elba to Al Gore. And because we genuinely do right by our customers, stuff like this happens a lot.
We want Octopus to be what Ryanair is to budget flights on social: a brand people actually follow, screenshot, and send to their mates. But not for the sake of it. We use social to fight for customers and challenge an energy system that’s historically been stacked against them - ultimately helping make energy cheaper, greener and fairer.
You're a generalist who isn’t afraid to do it all: shoot and edit video, make graphics, write copy, crank out memes, react to the internet in real time, and constantly find new angles to make Octopus relevant, funny, and unmissable. You'll pitch ideas, get the green light, and execute before the moment passes.

What you'll do....

• Make stuff - lots of it. Video, graphics, memes, written posts - you're comfortable across all of it. From quick reactive TikToks to mini-mockumentaries to energy explainers that don't put people to sleep - you'll turn ideas into content fast, and make it look good.


• Be the meme machine. You'll be constantly scanning the internet for moments Octopus can own (trending sounds, viral formats, cultural flashpoints) and turning them around quickly. The best social teams move at the speed of the internet. So do you.


• Pitch relentlessly. You won't wait for a brief. You'll come in every week with new ideas - new formats, new angles, new ways to make people care about energy without realising they're caring about energy.


• Listen and lurk. You'll live on TikTok, X, Instagram, YouTube - tracking trends, monitoring what people say about Octopus, and finding the moments worth jumping on before they peak.


• Support our community. Work closely with our Community Management team, help with the trickier customer situations, and occasionally get involved in shifts yourself. Social is 24/7, and Octopus is famous for its service.


• Keep the wheels turning. No long-term content calendars here. With your finger on the pulse, you'll help prioritise output week-to-week to keep things timely, fresh, and worth watching.


• Measure what matters. You'll use data to test, learn, and get better - always asking what worked and why.

• At least 2 years' experience creating content for a brand's social channels (agency or in-house)


• Video production and editing skills - this is a big part of the role (Adobe Suite is a plus)


• Experience with social listening tools (we use Brandwatch)


• Graphic design chops - you can make a meme, a Story, a thumbnail, whatever's needed


• A proactive, execution-first mindset: you pitch ideas and you follow through on them


• You're chronically online: you personally use social media a lot, you love internet culture, and you get why things go viral


• A genuine understanding of people - how they think, what they share, and why


• T-shaped: you're adaptable and happy to have a crack at everything


• A genuine passion for making a big green dent in the universe

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