Social Media Executive

Job Summary

At Kingfisher Drinks, we believe great social media starts with great content and a strong connection to the places, people and communities where our brands are enjoyed. Our social channels are an important way for our brands to connect with people, build communities and develop a distinctive voice of their own. Creating engaging, relevant and distinctive content is essential to bringing our brands to life, but equally important is nurturing our channels, engaging with our fans and making our brands part of the conversation.

We are looking for a Social Media Executive who is passionate about creating content that captures attention, sparks conversation and encourages people to engage, share and advocate for our brands. This will be a hands\-on role, getting out into restaurants, bars and shops that stock our products to uncover shareable moments, create content and help drive both the physical and mental availability of our brands by showcasing where people can discover and enjoy them.

The role will also help extend the reach of our brand activity beyond our own channels by identifying and building relationships with relevant, on\-brand influencers and creators. From supporting key moments within our brand calendars and amplifying brand collaborations, to celebrating exciting new listings and launches, the Social Media Executive will help ensure our brands show up through the right voices, in the right places and at the right moments.

From building relationships with our online communities and customers to identifying opportunities to generate greater organic reach and earned media, this role will help give our brands a strong and consistent voice, connect our social activity more closely with the real world and lead the social charge within the Marketing department.

Responsibilities

As a Social Media Executive, your primary responsibility will be to deliver outstanding management of our company and brand social media channels.

• Work with our Brand Managers and Assistant Brand Managers to create content that aligns with their annual brand plans and initiatives


• Create standout social\-first content across photography, video, graphics and copy


• Basic video editing


• Own our content calendar, inclusive of more corporate channels (such as LinkedIn)


• Grow our content asset library (inclusive of photography, video and motion graphics)


• Drive follower/engagement growth targets for all our channels


• Boost content through paid channels where appropriate


• Identify and react quickly to relevant social media trends


• Generate weekly reports using our analytics tools and provide analysis on outputs


• Monitor and propose new channels relevant to our brands


• Manage our social media communities by responding to comments in our inbox, as well as proactively commenting on customer and collaborator posts


• Visit restaurants, bars and shops that stock our products to drive both physical and mental availability


• Source on\-brand influencers who can promote key activities within our brand calendar, brand collaborations and new listings of our products

• Love all things social media


• Be creative


• Be proactive as well as reactive


• Be a clear communicator


• Drive change through innovative and creative ideas


• Be able to give and receive constructive criticism


• Be able to take the initiative and add value beyond your job description


• Be a “safe pair of hands” by prioritising your workload and managing multiple tasks


• Be honest, transparent and solutions\-driven


• Demonstrate a strong work ethic


• Be accountable for your own workload and ensure projects reach their conclusion


• Have excellent attention to detail


• Be able to work with other teams and departments with a positive attitude


• Be a pillar of support

All candidates must:

• Be excellent at content creation and copywriting


• Be able to demonstrate strong instincts for social media content


• Have an in\-depth knowledge of the social media landscape


• Be able to manage expenditure within a set budget


• Demonstrate ability to multi\-task and adhere to deadlines


• Have knowledge of content creation tools, such as (but not necessarily) Adobe CC, Canva or CapCut


• Be willing to travel nationally to brand and customer events for content capture


• Possess foundational knowledge of MS Office

• Knowledge of paid social media tools


• Experience in growing social media channels, whether personally or for a brand


• AI Literate

Benefits:

• Company pension


• Free parking


• Life insurance


• On\-site parking


• Private medical insurance


• Work from home

• United Kingdom (required)

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