Social Media and Marketing Executive (Fixed Term)

Be Yourself – Be a Bold Team Player – Be Leonardo

Once you’re part of the team, you’re part of the Leonardo community of over 55 hotels across the UK \& Ireland!

Social Media and Marketing Executive \| Leonardo Hotels UK \& Ireland (formerly Jurys Inn)

This is a fantastic opportunity to join the team of a growing portfolio of hotels across the UK and Ireland. It will suit a proactive, ambitious person who is creative and passionate about social media and brand development.

The role primarily involves overseeing the organic social strategy and implementation for Leonardo Hotels and Leonardo Royal Hotels, as well as working on general Marketing projects.

The role is based in our Dublin Head Office but frequent travel across the UK and Ireland is a core part of this role.

Roles and Responsibilities

*Social Media*

• End\-to\-end organic social media strategy and management for Leonardo and Leonardo Royal Hotels UK and Ireland, including but not limited to Facebook, Twitter, Instagram, TikTok, LinkedIn etc. As the company grows, the number of channels within this remit may increase.


• Plan and develop engaging, creative, innovative content calendar for regularly scheduled posts, which enlighten audiences and promote brand\-focused messages including offers, sales and brand updates.


• Content ideation and creation, from capturing imagery to designing graphics, with a particular focus on video and trending content.


• Write appropriate and engaging copy for social media.


• Design and deliver monthly paid social assets for various brands.


• Liaise between hotel teams, the wider marketing team and PR agencies to ensure marketing objectives are met.


• Whilst not required to manage customer service on social channels, oversee the tone of voice to ensure it sits within brand guidelines.


• Monitor social conversation and identify any comments or threads that could impact company reputation.


• Monitor and develop reports on competitor activity within social media spaces.


• Collaborate with Videographers and Multimedia Designers where additional support is required to ensure that posts are engaging.


• Work with PR agencies to oversee the implementation of the groups’ Influencer Marketing programme to ensure that the group is engaging appropriate Social Media influencers and amplifying the brand messaging.


• Assist with PR review programme by liaising with hotels to book in influencer and media gifted stays.


• Effective management of social media budget.

*Marketing*

• Work with wider marketing team to develop and execute PR and social campaigns including group\-wide global campaigns and local hotel activations.


• Design collateral/brand items and/or liaise with external design agency as required.


• Support the Marketing team on various marketing activities as required.

The Ideal Candidate Will Have The Following

• 1\-2 years’ experience in a similar social media role.


• Expert knowledge of all leading social media sites, including their algorithms.


• Experience and evidence of creative, engaging and platform\-tailored content creation for social media.


• Degree in Marketing, Communication Studies, Journalism, Creative Writing, or similar.


• Experience creating assets on Canva and Capcut.


• Ability to create authoritative and persuasive copy.


• Flexible and engaging writing style.


• Knowledge of pertinent engagement metrics.


• Appreciation for novel insights and ideas.


• Experience in Influencer Marketing.


• Knowledge of Sprout Social/Brandwatch and its integrations desirable.


• An ability to work proactively and independently. New ideas and approaches are encouraged; the ideal candidate will bring social channels to new heights and stay abreast of the latest trends.

Please note the deadline for application is Friday 15th of May

Some of the perks our Social Media and Marketing Executive (Fixed Term) could enjoy include:* Special rates on Leonardo Hotel rooms across the UK \& Europe

• Company\-wide recognition scheme: you could earn vouchers to spend on a wide range of high street shops


• Talent referral scheme


• Thank You Week: from ice cream trucks to yoga classes and lots in between!


• Wellbeing Calendar


• Ongoing job\-related training programmes with clear paths for progression

We’re committed to creating a workplace where every individual—regardless of background, identity, or lived experience—is welcomed, valued, and respected for who they are. Belonging means embracing our differences and ensuring everyone feels seen, heard, and empowered.

Why come join us as a Social Media and Marketing Executive (Fixed Term)?

We look after our colleagues just as well as we look after our guests. Our regular Learning Bites, “Come Join Us Guest Care” training and Wellbeing webinars all help your progress with us. With support on tap, top\-notch practical training and clear progression you’ll be on track for a brilliant future in Hospitality!

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