Social Media and Content Marketing Associate

Type of Role: Permanent, full time contract

Location: London Fields HQ

Team: Growth Team

Working style: In person

*At Hello Vet, we’re on a mission to reinvent veterinary care for pets and the people who love them.*

*After our collective decades in the industry, we saw first\-hand the challenges faced by pets, clients, and veterinary professionals \- ultimately concluding that through intentional design and innovations in technology, we could create a better experience for everyone.*

*It’s been just short of two years since we opened, and we’ve been blown away by the amazing response from both clients and clinic professionals.*

*We're a well\-funded business, backed by investors who take a long term approach to growth, and 17 vets have put their savings behind our team's experience and vision.*

*We care about building the kind of workplace we’ve always wanted to be part of. Our belief is simple: if we create the best place for our team to work, we’ll also create the best place for pets to receive care.*

*If you're passionate about this, too, come join us and help us scale across the UK*

The role

We’re looking for a *Social Media and Content Marketing Associate* with a strong focus on paid as well as organic content creation, social media management \& CRM to support our ambitious growth plans.

You’ll be part of our HQ Marketing team, currently consisting of 4 people (5 with you!).

This is an ideal role for someone who loves content creation \& storytelling, who is a hands\-on ‘doer’ and who wants to challenge themselves in a fast\-paced environment and join a passionate, driven and fun team.

Key responsibilities

• Organic social media content \& management

+ Plan, create and schedule engaging organic social content across platforms (Instagram, Facebook, Linkedin, TikTok) in line with content calendar.
+ Manage day\-to\-day engagement by responding to comments, messages and local conversations in a timely, thoughtful manner.
+ Liaising with clinical teams to bring to life e.g. patient stories, educational pieces \& seasonal promotions.
+ Support new clinic rollouts and help us create maximum local buzz.
+ Liaise with influencers where applicable.

• Content creation for paid acquisition

+ Support the production of varied paid ad creatives across formats (video and static) in partnership with our Content Marketing Manager.
+ Shooting of high\-quality thumb\-stopping footage as well as editing of creative assets based on briefs.
+ Adapt and repurpose existing content into fresh assets, ensuring outputs are platform\-appropriate, on\-brand and delivered at pace.

• CRM \& Retention

+ Work closely with our Performance Marketing Lead to build customer\-centric email marketing and deliver monthly newsletters that keep clients engaged, informed and connected to the brand.
+ Build and optimise automated customer campaigns for key client segments to grow client lifetime value, encourage greater use of services, reduce client churn and continually improve retention performance.

• Copywriting \& SEO support

+ Bring to life our tone of voice through engaging copywriting across Marketing touch points.
+ Write SEO\-focused website and blog content based on briefs from our SEO agency, producing clear, engaging copy that helps improve search visibility while reflecting the brand’s tone of voice.
+ Assist with copywriting for other marketing initiatives, website, and promotional materials.

• Employer Brand

+ Support the development of our employer brand strategy to help attract top veterinary talent, positioning the business as a standout place to work as we scale into new clinics.
+ Own our LinkedIn presence and employer brand content, creating consistent, high\-quality storytelling that increases visibility, credibility and engagement with vets, nurses and other clinical professionals.
+ Support talent attraction campaigns through targeted hiring adverts, industry press activity, careers events and trade shows, ensuring every touchpoint helps generate strong candidate interest and hiring outcomes.

• Strategic contribution

+ Join team\-wide strategy sessions to brainstorm, align, and map how channels interact, while bringing new ideas for growth, conversion, and building the UK’s most trusted vet brand.

• Ad hoc support

+ Ad hoc startup tasks, admin and organisation to get things moving along

What we’re looking for

• 1\-5 years experience as a content creator ideally in a consumer or local brand environment, spanning paid \& organic social media.


• Proven ability to create engaging content for social platforms including Instagram, TikTok, Facebook \& LinkedIn (please provide content examples to showcase your storytelling and technical skills below).


• Strong copywriting skills, with the ability to write clear, warm and engaging content.


• Understanding of email marketing and CRM, with experience creating newsletters.


• Earning trust of others, sincerely open\-minded, valuing togetherness and curiosity.


• Highly organised and able to project manage tasks reliably.


• Strong doer, executor. Outstanding drive to results. Ability to make things happen and a strong sense of ownership.


• Enthusiastic team player who loves working collaboratively and builds positive relationships. Kind, compassionate, caring.


• Consistently able to deliver on commitments reliably. Operates with urgency and pace without neglecting quality.


• Comfortable with ambiguity \& calm under pressure in a fast\-moving startup environment.


• Growth mindset.


• Flexible and willing to support occasional events or weekend activity when needed.


• Right to work in the UK.

What We Offer

• Competitive salary \& equity


• Private Medical Insurance


• Salary sacrifice pension scheme


• Cycle to work scheme


• A dynamic, high\-growth startup environment where your work makes a real impact


• Opportunities to grow with the company as we expand across London and beyond


• Being part of a people (and animal)\-first culture


• Dog\-friendly London Fields office


• Regular company social events


• A purpose\-driven, secure \& well\-funded (growing!) business

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