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via Greenhouse · 11 September 2026 ·8 days ago

Social Lead

nanit

New York

This listing is from Greenhouse

View original listing ↗

About Nanit: 
Nanit is moving families beyond overwhelm by transforming how parents understand their baby's early years. We combine advanced AI, real-world data from billions of sleep hours, and clinical expertise to deliver the clarity and confidence every parent deserves. Trusted by over one million families and backed by $125M in funding, we're building an entirely new category: predictive parenting intelligence.
Here, your work directly impacts millions of families. Our team of scientists, engineers, and parents is small but mighty - we share a mission to make early childhood easier, healthier, and more connected. If you want to work on technology that genuinely matters, join us.
About the Role: 
We’re looking for an experienced Social Lead to define and drive Nanit’s organic social strategy, shaping how the brand shows up for parents across platforms and culture. This role requires a deep understanding of our audience, strong fluency in social performance, and a sharp read on trends, emerging formats, and conversations within parenting and beyond.
You’ll turn those insights into a clear content strategy, identifying what we talk about, where we show up, and how we engage our community. Working cross-functionally with Creative, you’ll help translate that strategy into a distinct social expression of the brand through voice, storytelling, creative concepts, and platform-native execution.
<h2>What You'll Do:</h2>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Own organic social strategy across channels, with Instagram and TikTok as primary drivers</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Set strategic and creative direction grounded in brand platform, audience insight, and performance data</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Develop audience-led content approaches for distinct parent mindsets and moments</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Evolve Nanit's social voice, tone, and point of view across platforms</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Identify and act on cultural and parenting conversations in real time, balancing planned content systems with timely, trend-aware opportunities</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Direct a content creator, partner with the internal creative team, and brief third-party creators to execute against strategy, ensuring output meets brand and quality standards</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Manage and mentor one direct report, providing strategic direction and feedback</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Partner with the influencer lead to identify, onboard, and oversee creators on retainer</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Partner with paid social counterparts to scale high-performing organic ideas</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Define the role of secondary channels, including LinkedIn, Reddit, Youtube and Substack, within the broader social ecosystem</li>
</ul>
<h2>Who You Are:</h2>
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">6-8 years of experience leading organic social, social strategy, or content for a consumer brand or agency</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Deep expertise in Instagram and TikTok, with a strong understanding of platform behavior, trends, formats, and audience expectations</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Strong understanding of parents as an audience, including the needs, behaviors, tensions, and cultural conversations shaping modern parenthood</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">A strong creative instinct with the ability to turn social trends, audience insights, and brand priorities into original content ideas</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Skilled at creating social content, including writing copy, developing concepts, shaping visual direction, and managing content through execution</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Strong understanding of social design principles, with basic Canva skills and the ability to create or adapt simple, polished social assets independently</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Comfortable creating and executing content as needed, while knowing when to partner with Creative or external resources for more complex work</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Experienced developing social engagement strategies that foster community, conversation, and meaningful audience participation</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Skilled at adapting trends and cultural moments through a brand lens without making participation feel forced or overly branded</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Fluent in social performance data, with the ability to identify what’s working, why, and how to apply those learnings</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Experienced leading creators and cross-functional partners from strategy and briefing through execution</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Comfortable balancing long-term content planning with fast-moving, reactive social opportunities</li>
</ul>
Why You’ll Love Working Here:
<ul>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Hybrid in office schedule </li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Remote work from home month in August </li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Flexible PTO (we trust you to take the time you need)</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Equity options so you can share in our growth</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Paid parental leave for all new parents</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Employee discounts on Nanit products</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Work from home stipend</li>
<li style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Monthly team events</li>
</ul>
<span style="f

This listing is from Greenhouse. View original listing ↗

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