Social Content Producer
ROLE OVERVIEW
Our in\-house marketing function shapes and shares Perowne’s own story across our social channels, our thought\-leadership platform Unpacked, and our Hotels with History podcast. As we grow our global profile, we are creating a new role dedicated to the craft at the centre of that work: making and curating content that people want to watch and which encourages an action.
We are looking for a Social Content Producer with a genuine creative eye. This is a hands\-on, creative\-led role. You will create and curate distinctive short\-form content for two channels, Perowne International and Hotels with History, each with its own voice and audience, and you will run those channels day to day as the function’s sole content producer, working directly with the Associate Director, Marketing.
ABOUT PEROWNE INTERNATIONAL
Perowne International is a global communications consultancy representing some of the world’s most celebrated hotels, destinations, and travel brands. We are known for our creativity, intelligence, and deep sector expertise, and we bring brands to life through original storytelling across earned, owned, and digital channels.
WHO YOU ARE
The responsibilities that follow are only as good as the person holding them. This is what we are looking for.
▪ A portfolio that shows your eye: we will want to see your work. Recent examples of content you have made yourself matter here.
▪ Hands\-on creative skills: confident shooting and editing short\-form video, producing and generating imagery, not only briefing or sourcing it.
▪ 2–4 years’ experience: in content creation, social media, or digital marketing, agency or in\-house.
▪ Strong writing: attentive to tone, storytelling, and brand voice.
▪ A strategic instinct: curious about why content works, not only how to make it. You will read the analytics, track what is shifting on the platforms, and use both to shape the calendar, with the room to grow into campaign and funnel work.
▪ Comfortable with the tools: editing software (Adobe Premiere Pro, After Effects, Capcut, or equivalent), Generative AI (Runway, Higgsfield), multi\-channel content calendars, and scheduling platforms. Working knowledge of Webflow and Mailchimp is an advantage. We will train you on our integrated company\-wide AI tools.
▪ A self\-starter who can hold a channel alone: takes direction, then runs with it and sees things through, and is comfortable being the person the content depends on.
▪ Steady under coordination: able to chase assets, manage approvals, and reschedule content.
▪ Genuine interest: in hotels, travel, and design.
THE ROLE What You’ll Own — Creative Content
*The core of the role, and where most of your time goes.*
▪ Create content in\-house: shoot, edit, and produce short\-form video, reels, and imagery to a high creative standard.
▪ Run two Instagram channels: produce and maintain content for Perowne International and Hotels with History, holding each to its own voice.
▪ Post daily to Stories: keep both channels live day to day through Stories, reposting, and tagging.
▪ Curate with a strong eye: select, sequence, and shape content so both feeds look considered, distinctive, and unmistakably Perowne.
▪ Write to match the visuals: craft captions and copy with tone, precision, and brand consistency.
▪ Keep your craft moving: stay close to platform developments and short\-form trends, and bring formats and ideas the channels haven’t tried yet.
What You’ll Run — Channels \& Reporting
*Expected competently, and developed with support.*
▪ Manage the content calendar: plan, schedule, and publish across both channels, aligned to agency priorities and working three to four weeks ahead.
▪ Community management: Assume responsibility for day to day community management (response tone, timings, escalation) for both channels.
▪ Repurpose for LinkedIn: adapt content for the agency’s LinkedIn presence.
▪ Report on performance: support monthly reporting for these channels and the wider marketing function.
▪ Website upkeep: maintain content across the Perowne International and Hotels with History sites in Webflow: news, coverage, and client updates, plus periodic quality checks across pages and templates.
GROWTH \& CULTURE
This role suits a maker, someone who would rather produce excellent content than sit in strategy meetings. You will work across two distinctive brands and a global agency, with a clear path to develop the strategic and campaign skills that lead toward a senior content or broader marketing role. Perowne International offers a supportive, creative environment where initiative and a strong eye are valued. We are looking for an individual who is passionate about creating content, who wants to push their own and the brand’s boundaries.
LOCATION
London (hybrid, 3\-4 daus in the office)
CONTRACT
Full time, permanent
START DATE
Immediate or flexible
HOW TO APPLY
Please send your CV, a short cover note and, importantly, a link to your portfolio or examples of content you have made, to gs@perowneinternational.com.
Pay: £34,000\.00\-£37,000\.00 per year
Work Location: Hybrid remote in London
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