SEO & IA Search Senior Consultant
<div class="content-intro"><h3><strong>Who We Are</strong></h3>
<p>VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.</p>
<p><strong>About WPP</strong></p>
<p>WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit <u><a href="http://wpp.com/" data-outlook-id="2714312b-312f-4651-9f88-d8a4e47547bc">WPP.com</a></u>.</p></div><p><em><span data-contrast="auto">El mundo del SEO ha cambiado, y por tanto sabemos que nuestros proyectos deben de adaptarse a la nueva realidad: el consumidor no solo busca en línea, si no que utiliza los buscadores en la inteligencia artificial o redes sociales, por lo que nuestra estrategia también se tiene que adaptar a ello. </span></em><span data-ccp-props="{"201341983":0,"335557856":16777215,"335559740":342}"> </span></p>
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<p><strong><span data-contrast="auto">Responsabilidades</span><span data-ccp-props="{"201341983":0,"335557856":16777215,"335559740":342}"> </span></strong></p>
<ul>
<li data-leveltext="●" data-font="Roboto" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Roboto","469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Realizar auditorías SEO técnicas y de contenido.</span><span data-ccp-props="{"201341983":0,"335557856":16777215,"335559685":1200,"335559740":342}"> </span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Roboto" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Roboto","469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Implementar estrategias de optimización tanto para buscadores tradicionales como para motores generativos (ChatGPT, Gemini, etc.).</span><span data-ccp-props="{"201341983":0,"335557856":16777215,"335559685":1200,"335559740":342}"> </span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Roboto" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Roboto","469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Crear y optimizar contenido para mejorar el posicionamiento para SEO / AEO /GEO.</span><span data-ccp-props="{"201341983":0,"335557856":16777215,"335559685":1200,"335559740":342}"> </span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Roboto" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Roboto","469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Realizar keyword research y análisis de la competencia.</span><span data-ccp-props="{"201341983":0,"335557856":16777215,"335559685":1200,"335559740":342}"> </span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Roboto" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Roboto","469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="5" data-aria-level="1"><span data-contrast="auto">Monitorear y analizar el rendimiento del posicionamiento, y elaborar informes de KPIs que aporten aplicaciones concretas.</span><span data-ccp-props="{"201341983":0,"335557856":16777215,"335559685":1200,"335559740":342}"> </span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Roboto" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Roboto","469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="6" data-aria-level="1"><span data-contrast="auto">Colaborar con otros equipos para producir contenido relevante, atractivo y optimizado para diferentes plataformas, incluidas las de vídeo corto y social search.</span><span data-ccp-props="{"201341983":0,"335557856":16777215,"335559685":1200,"335559740":342}"> </span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Roboto" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Roboto","469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="7" data-aria-level="1"><span data-contrast="auto">Diseñar estrategias de digital PR y link building con medios, comunidades e influencers para fortalecer la reputación y la autoridad de dominio.</span><span data-ccp-props="{"201341983":0,"335557856":16777215,"335559685":1200,"335559740":342}"> </span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Roboto" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Roboto","469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="8" data-aria-level="1"><span data-contrast="auto">Experimentar con formatos y algoritmos de descubrimiento en plataformas sociales.</span><span data-ccp-props="{"201341983":0,"335557856":16777215,"335559685":1200,"335559740":342}"> </span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Roboto" data-listid="1" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Roboto","469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="9" data-aria-level="1"><span data-contrast="auto">Analizar visibilidad más allá del tráfico orgánico: respuestas generadas por IA, interacciones sociales y conversiones no de marca.</span><span data-ccp-props="{"201341983":0,"335557856":16777215,"335559685":1200,"335559740":342}"> </span></li>
</ul>
<p> </p>
<p><strong><span data-contrast="auto">Si te apasiona el SEO, la evolución del contenido en la era de la inteligencia artificial y las nuevas formas de descubrimiento digital, queremos conocerte.</span></strong><span data-ccp-props="{"134233117":false,"134233118":false,"335559738":240,"335559739":240}"> </span></p>
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<p><strong><span data-contrast="auto">Requisitos</span><span data-ccp-props="{"201341983":0,"335557856":16777215,"335559740":342}"> </span></strong></p>
<ul>
<li data-leveltext="●" data-font="Roboto" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Roboto","469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="1" data-aria-level="1"><span data-contrast="auto">Al menos 3-4 años de experiencia en las principales funciones descritas.</span><span data-ccp-props="{"201341983":0,"335557856":16777215,"335559685":1200,"335559740":342}"> </span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Roboto" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Roboto","469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="2" data-aria-level="1"><span data-contrast="auto">Que recientemente te has interesado o hayas trabajado en nuevas plataformas de búsqueda.</span><span data-ccp-props="{"201341983":0,"335557856":16777215,"335559685":1200,"335559740":342}"> </span></li>
</ul>
<ul>
<li data-leveltext="●" data-font="Roboto" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Roboto","469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="3" data-aria-level="1"><span data-contrast="auto">Que hayas trabajado con algunas de las siguientes herramientas: Screaming Frog, Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.).</span><span data-ccp-props="{"201341983":0,"335557856":16777215,"335559685":1200,"335559740":342}"> </span></li>
<li data-leveltext="●" data-font="Roboto" data-listid="3" data-list-defn-props="{"335552541":1,"335559685":720,"335559991":360,"469769226":"Roboto","469769242":[8226],"469777803":"left","469777804":"●","469777815":"multilevel"}" data-aria-posinset="4" data-aria-level="1"><span data-contrast="auto">Nivel alto de inglés</span><span data-ccp-props="{"201341983":0,"335557856":16777215,"335559685":1200,"335559740":342}"> </span></li>
</ul><div class="content-conclusion"><p><span class="normaltextrun"><span lang="EN-GB"><span lang="EN-GB">We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.</span></span></span></p>
<p><span class="normaltextrun"><span lang="EN-GB">WPP
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