Senior UA Manager (Core, TikTok)

Accountabilities:

You will be responsible for owning, scaling, and optimizing TikTok user acquisition campaigns for core dating products, with a strong focus on performance efficiency and scalable growth systems.

• Own and manage TikTok UA campaigns across web funnels, primarily targeting USA and Tier-1 geographies.


• Plan, launch, optimize, and scale paid acquisition campaigns with significant monthly budgets and performance KPIs (CPA, ROAS, LTV).


• Build and maintain robust account structures, tracking systems, domains, whitelists, and payment workflows to ensure operational stability.


• Run continuous creative testing cycles including hypothesis generation, iteration, performance analysis, and scaling of winning concepts.


• Improve automation processes using scripts, rules, and third-party tools to enhance scalability and reduce manual workload.


• Collaborate on performance insights and document best practices to strengthen channel consistency and knowledge sharing.


• Contribute to cross-functional discussions around growth strategy, funnel performance, and creative direction.

Requirements

You should bring strong hands-on expertise in paid social acquisition, particularly on TikTok, with a proven ability to scale performance-driven campaigns in competitive Tier-1 markets.

• Proven experience managing TikTok user acquisition campaigns for web or B2C products, ideally with exposure to US and Tier-1 audiences.


• Demonstrated ownership of significant ad budgets (ideally $100K–$200K+ monthly) with strong performance marketing mindset (CPA, ROAS, LTV optimization).


• Strong understanding of Facebook Ads ecosystem principles (structure, scaling, bidding, attribution, troubleshooting) as transferable performance expertise.


• Experience running structured creative testing frameworks and iterating based on performance insights.


• Familiarity with automation tools, scripting, or workflow optimization; exposure to AI-driven creative or optimization processes is a plus.


• Strong analytical mindset with the ability to interpret campaign data and make fast, informed optimization decisions.


• Comfortable working in a highly execution-focused role with a mix of hands-on campaign management and strategic input.


• Strong communication skills for remote, asynchronous collaboration across global teams.

Benefits:

• Fully remote work opportunity


• Competitive compensation communicated during the hiring process


• 28 calendar days of paid vacation annually


• 7 additional wellness days for personal rest and recovery


• Up to $5,000 referral bonuses for successful candidate recommendations


• 50% reimbursement for professional training, courses, and international conferences


• Corporate discounts for English language learning


• Health benefits or up to $1,000 annual reimbursement for medical expenses or insurance


• Home office or co-working support (equipment provided or reimbursement up to $1,000 every 3 years)


• Internal rewards system with redeemable perks, merchandise, and team experiences

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