Senior SEO/PPC Specialist

Role Overview

As Senior SEO, PPC specialist, you will take full ownership of search performance across our external client base.

Hear Care Direct are building out a separate digital consultancy and are building the initial team. With a current client portfolio, they are looking to rapidly expand and develop the team.

This is a hands\-on, delivery\-focused role with real autonomy. You’ll be responsible for planning, executing, monitoring, and improving SEO and PPC performance end\-to\-end. You’ll work closely with the founders, who will operate at a higher\-level strategy and commercial overview, while you lead day\-to\-day execution, diagnostics, and optimisation.

Given the nature of the role, you’ll be comfortable working directly within CMS environments — particularly WordPress and ideally development level — and confident navigating site\-level issues that sit at the intersection of SEO, performance, and infrastructure. You’ll be trusted to spot issues early — whether that’s an SEO traffic drop, technical issue, or declining PPC performance — and confidently advise clients on solutions, priorities, and next steps.

Key Responsibilities

1\. SEO Strategy \& Delivery

• Own SEO strategy and execution across a portfolio of external clients and internal brands


• Plan and deliver SEO strategies across ecommerce and lead generation, B2B and B2C


• Diagnose performance drops, algorithm impacts, or technical issues and implement fixes


• Identify and resolve issues related to performance and indexing


• Balance strategic thinking with hands\-on execution in high\-impact and technically complex areas


• Continuously refine SEO, GEO and AIO approach based on performance data, industry changes, and business goals


• Case studies showing how you have contributed

2\. PPC Strategy \& Performance

• Manage and optimise Google Ads accounts, including Search, Shopping, Performance Max, and Local (where applicable)


• Monitor conversion rates, CPA, ROAS, and lead quality


• Identify opportunities to improve efficiency, scale profitable campaigns, or reduce wasted spend


• Ensure PPC landing pages and funnels are technically sound, fast, and conversion\-focused


• Work closely with the founders to align PPC strategy with wider commercial goals


• Case studies showing how you have contributed

3\. Client Ownership \& Communication

• Take full responsibility for SEO/PPC for the external client base — from strategy through to delivery and reporting


• Confidently lead client conversations around SEO and PPC performance, opportunities, and risks


• Translate complex technical or performance data into clear, actionable insights


• Advise clients on priorities, expected impact, and realistic timelines


• Support new client onboarding from a search strategy, PPC strategy, and tracking setup perspective

4\. Technical SEO, CMS \& Infrastructure

• Conduct and implement technical SEO audits covering crawlability, indexation, site architecture, and Core Web Vitals


• Confidently manage on\-page optimisation including metadata, internal linking, content alignment, and keyword targeting


• Support website launches, migrations, and major updates with SEO/AIO/GEO best practice


• Work primarily within WordPress environments, with expectation of exposure to other CMS platforms such as Concrete CMS, Concrete, Umbraco etc, or similar


• Comfortable investigating issues at a deeper technical level, with an understanding of hosting environments, LAMP stack fundamentals and how backend performance impacts SEO


• Exposure to scripting or automation (e.g. Python, Javascript) to support audits, analysis, integrations, automation or workflow improvements

6\. Analytics, Reporting \& Insight

• Monitor performance and be able to setup from scratch GA4, Search Console, Google Ads, GTM, Cookie consent and third\-party tools


• Track rankings, traffic quality, conversions, and commercial impact


• Combine SEO and PPC data to provide joined\-up insight and recommendations


• Deliver reporting that focuses on outcomes and actions, not vanity metrics

About You

Must\-Have Experience

• 5\+ years’ experience owning SEO/PPC strategy and delivery, ideally agency\-side or equivalent


• 5\+ years' experience in managing and setting up advanced Google Ads accounts with demonstrable performance outcomes


• Substantial hands\-on experience with WordPress and WooCommerce


• Confident navigating CMSs, plugin ecosystems, and site\-level technical issues


• Solid technical SEO, GEO, AI \& CRO knowledge alongside on\-page and content\-led SEO


• In\-depth knowledge of GTM, GA, SEM Rush, Cookie setups and GSC


• Comfortable working independently without micromanagement


• Strong analytical and diagnostic skills


• Excellent communication skills with the ability to explain technical decisions clearly to multiple different clients

Nice to Have

• Experience with ConcreteCMS


• Familiarity with LAMP stack environments and hosting configurations


• Experience using Python or scripting


• A/B testing experience


• Familiarity with AI\-assisted SEO tools and workflows

Role Details

• Position: Full\-time


• Location: UK\-based


• Reporting to: Founders

Why This Role?

• Regular salary review


• Performance\-related bonuses


• Genuine ownership over SEO and PPC clients


• Fast\-paced with opportunity to rapidly expand


• A technically involved role with real autonomy


• Strategic input without people management overhead


• Direct collaboration with the founders and web specialist/client manager


• Designed for someone who enjoys responsibility, problem\-solving, and impact, looking to develop a specialist digital consultancy from the ground up

Job Type: Full\-time

Pay: £38,000\.00\-£40,000\.00 per year

Benefits:

• Casual dress


• Company events


• Free parking

Education:

• Bachelor's (required)

Experience:

• SEO/PPC/Web: 5 years (required)

Work Location: In person

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