Senior Performance Marketing Manager

Job Description

Your team: The Times Media department is made up of marketing, data, insights, and business transformation/new business development teams. The customer is at the heart of everything we do and we are committed to creating and personalising products to meet their needs and desires, using data and insight to drive these.

Our focus is to engage, inform, inspire and entertain customers with our content, delivering it to them on multiple platforms, whilst maximising customer revenue generation from partnerships, products and business extensions that they trust and value. Advertising revenue plays a key part in the News UK strategy and supporting corporate customers to maximise return on their investment is essential. Growing our digital future is key while maximising our significant print audience.

Your role: We are looking for an experienced and passionate data\-driven marketer specialised in running paid search at scale. You will define, manage and deliver upon the paid search, paid app and affiliate strategy for The Times and Times branded businesses.

Day to day you will:

• Manage the strategy, delivery and measurement of paid search, paid app and affiliate marketing\-related initiatives that drive performance growth for Times Media digital businesses.


• Achieve the marketing KPIs that underpin the financial performance targets of Times Media paid search channels – volume of new customers and cost per acquisition, as well as a focus on increasing customer value and optimising ROI.


• Lead on channel strategy and implementation across a range of brand campaigns with various KPIs, in order to drive brand growth and discoverability.


• Formulate the necessary pace of improvement in paid search, app marketing and affiliate performance across a wide range of targets and standards, inclusive of setting appropriate milestones to be delivered.


• Support the leadership team on stakeholder engagement across all operational and supporting functions across News UK digital, conveying marketing strategy for paid channels to the broader team.


• Provide leadership, mentorship, and support to the Performance Marketing Manager to encourage professional development.


• Build strong relationships with platform partners, identifying opportunities, developing testing strategies and implementing efficient ways of working to maximise partner value.

What we’re looking for from you:

• Comprehensive knowledge and experience delivering paid search (including Google search, Pmax, Demand Gen, and Microsoft), paid app activity (Apple and Google) and affiliates either in\-house or within a digital marketing agency.


• Proven track record of managing significant partnerships and external third parties, with the communication skills to influence cross\-functionally and externally to achieve clarity and resolution.


• Capability to manage multiple marketing budgets, including forecasting and pacing, while driving business growth.


• Highly analytical mindset with advanced proficiency in Google Sheets/Excel to prioritise effectiveness and measurement across all activity.


• Solid working knowledge of current software tools such as Google Ads, Google Analytics, MMPs, and related platforms for App and Affiliate marketing.


• Technical aptitude with a clear understanding of tracking and reporting, alongside a readiness to learn, understand, and apply new technologies.


• AI fluency, with familiarity on how to leverage AI tools to efficiently manage campaigns and drive operational efficiency.

If you think you have what it takes but don’t tick every requirement on the list, please do apply. We recognise that considering someone’s potential as well as their experience is a great way to hire. We want to hear from people who have a passion to learn and develop.

News UK is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market\-leading local stations across Ireland. Our world\-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi\-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.

At News UK, we embrace a hybrid work model, currently requiring a minimum of three days per week in the office. This approach fosters collaboration, innovation, and team spirit within our workspace. Certain roles may necessitate additional in\-office days; please discuss this with your recruiter for specific requirements.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.

We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long term sustainable growth. This is done through our Diversity Strategy.

At News UK, we take pride in our exceptional employee\-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African \& Caribbean Network, Parents and Carers, and LGBTQ\+ group News Is Out, and the Apprentice Society.

Benefits

Some of our benefits include:

• Private medical insurance including coverage for pre\-existing conditions


• Discounted gym memberships, free ClassPass at Home, weekly in person/ virtual exercise classes


• ‘Bikes for Work’ and ‘Electric Car’ scheme


• Up to 60% discount on Harper Collins books


• Maternity leave up to 18 weeks full basic salary \& paternity leave up to 2 weeks


• Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK \& The Times. Weekly virtual panel chats with top journalists and celebrities


• Access to wellbeing benefits such as EAP, physio/massage and counselling


• A generous pension scheme with employer contributions of up to 5%


• Wide range of training available, plus full LinkedIn Learning access


• 25 days holiday, plus bank holidays and up to 4 volunteering days per year

We are committed to providing an inclusive recruitment process. If you require reasonable adjustments due to a disability or health condition at any stage of your application or interview, please let us know. You can contact us at careers@news.co.uk to discuss how we can support you to perform at your best.

This listing is from indeed. View original listing ↗