Senior Marketing Manager (Fostering & Adoption) (23142)
Barnardo's exists to change childhoods and change lives. Too many children and young people are growing up with disadvantage or at risk of harm \- missing out on a safer, happier childhood and the opportunities they deserve in adulthood.
Fostering and adoption are central to that mission. Across Barnardo's, we work to recruit, support and retain foster carers and adoptive parents who can provide safe, stable and nurturing homes for children and young people.
The Senior Marketing Manager (Fostering \& Adoption) plays a pivotal role in leading this work \- shaping the strategy, driving integrated campaigns and ensuring our marketing and recruitment activity delivers sustained recruitment growth and impact across the UK.
This role leads the marketing and recruitment approach for fostering and adoption across the UK, bringing together national and regional activity to deliver consistent, high\-quality campaigns and support local recruitment needs. A key focus is the journey to enquiry \- ensuring we engage and support prospective carers and adopters from first awareness through to enquiry.
The role draws on insight from across the full journey, including approvals and placements, using this to strengthen how we reach, target and engage audiences at earlier stages. It works in close partnership with Children's Services, as well as colleagues across Fundraising and Marketing and Strategy \& External Affairs, to plan and deliver joined\-up activity that reflects service priorities, audience needs and the wider organisational strategy.
The role leads a national and regional marketing team, setting clear direction, building capability and creating a collaborative, supportive and high\-performing culture where people feel valued and able to do their best work. It also oversees significant campaign and media investment, ensuring budgets are well managed and activity delivers strong return through a focus on performance, continuous improvement and learning.
A strong focus of the role is on outcomes. This includes driving enquiry growth through integrated, multi\-channel campaigns and developing effective stewardship approaches that support people from initial engagement through to taking the first step. It requires a clear understanding of audience needs and motivations, and the ability to use insight, testing and data to continually refine activity and improve effectiveness.
The role also plays an important part in shaping how Barnardo's presents its fostering and adoption offer \- developing clear, compelling propositions and ensuring messaging is consistent, competitive and aligned to the needs of the audiences we are seeking to reach.
What this role brings
- Significant experience leading integrated marketing strategies and campaigns that deliver measurable growth
- Strong leadership experience, with the ability to develop and motivate teams and build inclusive, high\-performing ways of working
- Experience working across complex organisations, building partnerships and influencing senior stakeholders
- Experience using insight, audience understanding and performance data to shape and improve marketing
- Experience managing multi\-channel campaigns and budgets, with a focus on effectiveness and return on investment
- The ability to balance strategic thinking with delivery, working across national and regional priorities
The role works closely across teams and involves regular in\-person collaboration, including time in central London and across the UK as needed to support planning, partnership working and delivery.
Above all, this role plays a vital part in delivering Barnardo's mission of changing childhoods and changing lives.
*Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible*
Pay \& Reward Framework*We know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo's* *values**. We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people.*
*For all these reasons, we are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023\. This is a positive change for the charity, and a part of our* *People \& Culture* *Strategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay.*
*Whilst the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid\-point of the pay band – this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours. More details on Barnardo's pay framework can be found upon application.*
BenefitsWorkplace Offer: What it means for you
Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, in the community, at one of our Collaboration Hubs or depending on the role any combination of these. Please read through the advert carefully to understand the remits of hybrid working that will be specific to the role.
Barnardo's require colleagues to be UK residents, based in the UK and to complete their roles from within the UK (with the exception of colleagues providing Barnardo's services in Jersey and colleagues who live in the Republic of Ireland providing services in Northern Ireland)
- Barnardo's believe in creating equality of opportunity in the workplace and supporting people to manage their work\-life balance; we are therefore open to offering flexible working arrangements.
- Annual Leave entitlement for full\-time colleagues is 26 days per annum, increasing to 27 days per annum, after 3 years Barnardo's service, 29 days per annum, after 5 years Barnardo's service and 30 days per annum, after 7 years Barnardo's service. Those working less than full time are entitled to the same level of holiday pro rata
- The ability to buy up to another 5 days annual leave via our Buy Your Leave scheme
- A host of family friendly leave options including company Maternity Paternity and Adoption pay; together with all family additional leave options
- Service related sick pay from day 1
- Access to a Group Personal Pension with a matched 4% or 6% contribution from Barnardo's. Ability to pay via salary sacrifice to garner both tax and NI savings on your own contribution
- Death in service cover of 4x annual earnings for all staff contributing to our Group Personal Pension
- Cycle2work scheme
- Interest free season ticket loans
- Discounts and cashback from at high street shops including major supermarkets, cinemas, gyms, leisure/theme parks, holidays and much more via our Benefit Portal
- 20% discount at Barnardo's stores
- Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc
- Free access to round the clock employee assistance program for advice and support
- Access to Barnardo's Learning and Development offer
- T\&C's apply based on contract
We are committed to being an inclusive employer and cultivating a culture where everyone can belong and thrive through inclusion and connectivity. We want our workforce to be reflective of the communities we work with, and for equality, diversity and inclusion to be embedded in everything we do. We are a Disability Confident Leader, are progressing our ambition to be an anti\-racist organisation with Anti\-Racism Commitments and actions in place and have networks for colleagues who are disabled, LGBT\+, Black and Minoritised Ethnic and Women. We particularly encourage applications from Black and Minoritised Ethnic and/or disabled candidates who are currently underrepresented in our workforce. For disabled applicants, we offer reasonable adjustments throughout the recruitment process.
Our basis and values
- Reference number:
- Job Title:
- Location:
- Contract type:
- Hours:
- Salary:
- Closing Date:
- Interview Date:
Benefits
------------
Discounts at 100's of retailers
Employee suggestion scheme
Company pension
Employee Assistance Programme
This listing is from indeed. View original listing ↗