Senior Events Sales Manager

Hours: 40 hours per week (inclusive of breaks), some evening and weekend work required
Annual Leave: 22 days + bank holidays

Brixton House is more than just a cultural space; it is a vibrant community hub where creativity thrives, voices are heard, and everyone is welcomed and celebrated. We invite you to join us in our mission to enrich lives through the power of the arts.

Purpose of the role
The Senior Events Sales Manager is the senior sales lead within Brixton House's commercial team, responsible for building a proactive sales operation that creates opportunities, develops pipeline and converts business into sustainable earned income. The role will lead the proactive sales strategy, with particular responsibility for growing our core hires business across rehearsals, auditions and workshops, while developing corporate, commercial and strategic venue relationships. The postholder will line-manage the Events Sales Manager and work closely with the Event Manager to ensure a strong transition from sales to delivery.

Sales Leadership & Business Development

• Lead Brixton House's shift from reactive to proactive, planned outbound sales.


• Own the commercial sales pipeline, ensuring quality and value to support income targets.


• Identify and develop new markets, clients and opportunities across cultural, creative, corporate and other sectors.


• Drive prospecting and relationships that grow repeat, block and higher-value bookings.


• Work with the Head of Events and Commercial Partnerships on multi-year venue partnerships and other predictable, longer-term income.


• Use customer insight, market intelligence and sales data to improve conversion.

Core Hires Business

• Own the growth strategy for rehearsals, auditions and workshops, identifying priority clients and markets.


• Develop prospecting and sales activity to increase space utilisation and visibility.


• Build propositions and work with Marketing on campaigns, assets and case studies that generate qualified leads.


• Identify repeat and block-booking opportunities and monitor performance.

Sales Team Leadership

• Line-manage and develop the Events Sales Manager, setting clear objectives and performance expectations.


• Review pipeline, activity and conversion regularly, acting where performance or income is at risk.


• Coach the Events Sales Manager on prospecting, enquiry management, negotiation and conversion.


• Ensure clear processes for enquiries, quotes, follow-up and confirmed bookings.


• Build a culture of proactive sales, accountability, pace and excellent service.

Pricing, Packaging & Commercial Development

• Own pricing and packaging development, balancing demand, capacity, market position and profitability.


• Develop higher-value propositions beyond basic room hire to drive package and ancillary income.


• Use customer feedback and performance data to improve the offer.


• Work with Marketing to ensure propositions are clearly communicated.

Marketing & Campaign Development

• Work with Marketing to identify priority markets, audiences and opportunities.


• Brief and contribute to campaigns supporting the sales strategy and lead generation.


• Identify content, assets, case studies and testimonials needed to support sales.


• Share customer insight and market intelligence to strengthen commercial positioning.

Commercial Management & Reporting

• Own the commercial sales budget and sales performance.


• Maintain accurate pipeline, forecasting and reporting on income against target and commercial risks.


• Track and analyse enquiries, pipeline value, conversion, booking value and utilisation.


• Ensure contracts, invoicing, CRM and commercial records are accurate and current.


• Contribute to CRM systems and commercial dashboard development.

Client Relationships & Handover

• Ensure a professional, responsive, consistent client experience throughout the sales process.


• Hand over confirmed bookings to the Event Manager with accurate, comprehensive information.


• Work with the Event Manager to resolve sales-to-delivery transition issues.


• Use client feedback and learning to drive repeat business, referrals and future opportunities.

Person Specification
Essential:

• Significant proven experience in events sales, venue hire, business development, hospitality, cultural venues or a related commercial environment.


• Demonstrable experience of proactive outbound sales, business development and building and converting a sales pipeline.


• Experience managing sales targets, budgets and commercial performance.


• Experience developing and maintaining strong client and business relationships, including repeat or strategic business.


• Experience managing, coaching or developing sales staff.


• Strong communication, negotiation and influencing skills and the ability to work collaboratively across departments.


• Strong organisational skills and ability to manage competing priorities.


• A commitment to delivering inclusive, values-driven experiences.


• Proficiency in Microsoft Office and CRM/sales management systems.

Desirable:

• Experience working in a cultural, theatre, arts or community venue.


• Existing corporate, creative, cultural or commercial networks.


• Experience selling rehearsal, workshop, audition, event or venue hire.


• Experience developing block bookings or multi-year venue partnerships.


• Knowledge of the London events, cultural and venue hire market.

Basic Terms & Conditions
Place of work will primarily be Brixton House, 385 Coldharbour Lane, Brixton, London SW9 8GL. The role will require flexibility to attend events, meetings and client engagements outside standard office hours where required.

Closing date: 16 September 2026
First Interviews: w/c 21 September
Second Interviews: w/c 28 September

REF-231 069

This listing is from Reed. View original listing ↗