Senior E-Commerce Specialist
JOB DESCRIPTION
Senior E\-Commerce Specialist
Assistant to the Director \| Flexible Working \| Jewellery / DTC
About the Role
We are a fast\-growing, premium direct\-to\-consumer jewellery brand with a strong presence across the UK, US, and EU markets. We’re looking for a Senior E\-Commerce Specialist to join as a right hand to the Director — someone who can operate across the full digital commerce stack and take ownership of day\-to\-day performance across paid media, CRO, email, and international expansion.
This is a hands\-on, high\-impact role for a seasoned generalist who thrives in fast\-paced DTC environments and is comfortable moving between strategic planning and tactical execution.
Key Responsibilities
Paid Media \& Performance Marketing
- Plan, execute, and optimise campaigns across Meta Ads, Google Ads (Search, Shopping, PMax), and TikTok Ads across multiple international accounts.
- Manage significant monthly ad budgets with a focus on ROAS, CPA, and contribution margin targets.
- Build and test creative strategies, audience segmentation, and full\-funnel campaign structures.
- Produce weekly and monthly performance reports with actionable insights for the Director.
- Work closely with our DTC agency partners
- Own the on\-site conversion roadmap: identify friction points, develop hypotheses, and run A/B and multivariate tests.
- Collaborate with design and development to implement landing page, PDP, and checkout optimisations.
- Analyse user behaviour via GA4, Hotjar, or similar tools to inform site improvements.
- Manage lifecycle marketing via Klaviyo (or similar), including flows, campaigns, segmentation, and list growth strategy.
- Drive revenue from owned channels through personalisation, post\-purchase nurturing, and win\-back programmes.
- Manage Shopify Plus storefronts across the UK, US, and EU.
- Oversee localisation efforts including currency, language, shipping, and compliance.
- Coordinate with logistics and operations on international fulfilment and returns processes.
- Act as a strategic and operational right hand to the Director across all digital commerce activities.
- Prepare board\-level reports, competitive analyses, and market opportunity assessments.
- Project\-manage cross\-functional initiatives such as product launches, seasonal campaigns, and site redesigns.
- Manage relationships with agencies, freelancers, and technology vendors.
Requirements
- 3–8 years of hands\-on experience in e\-commerce / DTC marketing, ideally within fashion, jewellery, or luxury lifestyle.
- Proven track record managing and scaling paid campaigns across Meta, Google, and TikTok with six\-figure monthly budgets.
- Deep Shopify / Shopify Plus expertise, including multi\-store, multi\-currency setups.
- Strong CRO mindset with experience running structured testing programmes.
- Proficiency with email marketing for email lifecycle marketing.
- Experience operating across at least two international markets (UK, US, or EU).
- Strong analytical skills with fluency in GA4, platform ad managers, and reporting/BI tools.
- Excellent communication and organisational skills; comfortable working directly with senior leadership.
Nice to Have
- Experience with affiliate, influencer
- Familiarity with Shopify app ecosystem (e.g. Rebuy, Gorgias, Cart systems).
- Background in creative direction or briefing for ad content and UGC.
- Knowledge of international tax, duties, and GDPR compliance for e\-commerce.
What We Offer
- Competitive salary (dependent on experience).
- Flexible working — remote\-friendly with occasional in\-person collaboration.
- Staff discount on our jewellery collections.
- Opportunity to shape the digital strategy of a rapidly growing brand.
- Direct access to senior leadership and involvement in high\-level decision\-making.
- Professional development budget and conference attendance.
How to Apply
- Competitive salary (dependent on experience).
- Flexible working — remote\-friendly with occasional in\-person collaboration.
- Staff discount on our jewellery collections.
- Opportunity to shape the digital strategy of a rapidly growing brand.
- Direct access to senior leadership and involvement in high\-level decision\-making.
- Professional development budget and conference attendance.
Please submit your CV along with a brief cover note outlining your relevant experience and why you’re excited about this role. We’d love to see examples of campaigns you’ve managed or results you’ve driven.
Job Types: Full\-time, Part\-time, Zero hours contract
Pay: £35,000\.00\-£45,000\.00 per year
Benefits:
- Employee discount
- Flexitime
- On\-site parking
- Work from home
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