Senior Director of Field Planning & Activation

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Working Pattern: Hybrid \- 3 days per week from Stoke Office, 2 days from home.

Contract: Full‑time, Permanent 37\.5 hours per week

Salary: £85,000 \- £90,000 per annum depending on experience, Plus £6000\.00 annual car allowance, and 15% Annual Bonus Opportunity.

About the Opportunity

Acosta Europe is searching for an exceptional Senior Director of Field Planning \& Activation — a strategic, influential leader who will shape the future of field execution across the region.

In this high\-impact role, you will design and deliver best‑in‑class field strategies, ensuring flawless activation for our clients while driving operational excellence, innovation, and measurable performance improvement.

Key Responsibilities

• Lead field strategy \& planning including workforce strategy, activation design, and quarterly planning cycles.


• Drive adoption of AI‑augmented execution solutions and benchmarking.


• Ensure activation excellence across campaigns, promotions, and merchandising.


• Use insights and analytics to optimise resources and inform decision\-making.


• Lead, inspire, and develop planning and activation teams.


• Partner cross‑functionally with Sales, Marketing, Operations, Finance, and clients.


• Support new business pitches with activation strategies and resource models.

• Strategic thinker with exceptional operational planning expertise.


• Strong communicator and influential leader.


• Highly organised, detail‑oriented, and results‑driven.


• Proven experience in field planning, activation, or retail operations.


• Strong data, planning, budgeting, and optimisation capability.


• Excellent stakeholder management at executive level.


• Experience with organisational transformation and change.


• Strong commercial acumen and client relationship experience.


• Understanding of European FMCG and retail environments

At Acosta Europe, you'll be joining a team that is passionate about growth, innovation, and delivering excellence for our clients. This is a unique opportunity to influence at the highest level, accelerate your career, and shape the direction of a business with big ambitions.

At Acosta Europe, we believe diversity and inclusion are the foundation of innovation and success. We welcome people from all backgrounds and experiences, creating a culture where everyone feels valued and empowered to thrive. If you're looking for a role where you can make a visible impact, and build the future in FMCG sales—this is your moment.

Ready to apply?

If you're a strategic leader who thrives on driving impact and connecting people, priorities, and performance — we'd love to hear from you.

Please note once the right candidate is found we will close the role., so

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