Senior CRM Technology Manager (F/M/D)

<p><strong><em>Location</em></strong><em>: </em><em>Barcelona, Berlin or Hamburg</em></p>
<p>Join our innovative team as a Senior CRM Tech Manager, where you will drive the implementation, maintenance, and optimization of our CRM platform across Rider, Driver and B2B in 9 markets.<br>As a key member of the CRM team, reporting directly to the Head of CRM, you’ll collaborate across marketing, operations and data functions to ideate and deliver high-quality, data-driven marketing automations and other solutions that enhance customer engagement and support our business growth.</p>
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<h2><strong>YOUR DAILY ADVENTURES WILL INCLUDE:</strong></h2>
<ul>
<li>Drive the technical design, implementation, optimization, and scalability of CRM systems.</li>
<li>Collaborate with marketing, product and engineering teams, ensuring technical CRM solutions align with business goals.</li>
<li>Develop and maintain our CRM infrastructure, including automating workflows, integrations, and personalization that drive efficiency.</li>
<li>Ensure data quality, integrity, and compliance through audits and analysis.</li>
<li>Troubleshoot CRM performance issues and optimize system functionality.</li>
<li>Analyze CRM data to generate insights and recommendations.</li>
<li>Manage technical vendors and maintain system documentation.</li>
<li>Develop in-app messages and email templates using HTML, CSS, and JavaScript.</li>
<li>Write SQL and Python scripts for segmentation and ETL processes.</li>
</ul>
<p><strong>Our MarTech stack</strong>: Braze | Tableau | Mixpanel &amp; more</p>
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<h2><strong>TO BE SUCCESSFUL IN THIS ROLE:</strong></h2>
<ul>
<li>Bachelor's degree in Information Technology, Computer Science, Business, or a related field.</li>
<li>Minimum 3+ years of multi-country CRM experience, ideally in ride-hailing, mobility, or food delivery.</li>
<li>Self-learner with hands-on experience configuring, customizing and optimizing CRM platforms, particularly Braze and for mobile applications.</li>
<li>Proficiency in SQL, HTML, CSS, and JavaScript for CRM automation and customization.</li>
<li>Strong analytical and problem-solving skills with a data-driven mindset.</li>
<li>Experience with API integrations and understanding of data structures and microservices.</li>
<li>Ability to collaborate with engineering teams in North America on technical implementations.</li>
<li>Excellent stakeholder management and communication skills in English to be able to translate business opportunities to technical solutions.</li>
<li>Experience in lifecycle marketing or product management is a plus.</li>
</ul>
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<h2><strong>OUR MINDSET &amp; CULTURE</strong></h2>
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<li>We believe in launching, learning, and evolving continuously. Your passion for data-driven innovation will be key to our collective success.</li>
<li>We value the ability to wear multiple hats—from strategy development to hands-on execution—while thriving in a dynamic, ever-changing environment.</li>
<li>A ‘get it done’ attitude is at our core. We’re problem solvers who overcome obstacles by finding creative and effective solutions.</li>
<li>Ambiguity doesn’t deter us. We embrace challenges with curiosity and determination, always pushing to discover better answers.</li>
</ul>
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<h2><strong>BENEFITS &amp; PERKS IN A NUTSHELL:</strong></h2>
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<li>Flexible working arrangements</li>
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<li>LinkedIn Learning</li>
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<li>Sabbatical &amp; special leave policies</li>
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<li>WeRoad partnership</li>
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<li>Birthday, 24th + 31st December off</li>
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<li>Short term EU work policy</li>
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<li>Mobility Credit</li>
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<li>Health Insurance</li>
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<li>Employee assistance program</li>
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<h2><strong>DIVERSITY, EQUITY &amp; INCLUSION:</strong></h2>
<p><span style="font-weight: 400;">Freenow is an equal opportunity employer and we consider qualified applicants regardless of race, religion, national origin, gender, gender identity, sexual orientation, disability or age.</span><span style="font-weight: 400;"><br></span><span style="font-weight: 400;"> We want you to grow and evolve,</span><span style="font-weight: 400;"> </span><span style="font-weight: 400;">bring your true self to work</span><span style="font-weight: 400;">. </span></p>
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<h2><strong>ABOUT FREENOW:</strong></h2>
<p>Freenow by Lyft empowers smarter mobility decisions, helping people to move freely and cities to thrive. Through our multi-mobility app, we feature broad options for everyone across 9 European markets and over 180 cities. Millions of passengers can access services including taxis, private hire vehicles, carsharing, car rental, e-scooters, e-bikes, e-mopeds, and public transport within a single app. </p>
<p>In July 2025 Freenow was acquired by Lyft, a global mobility platform, which connects riders and drivers for billions of rides across North America and Europe. Together, Freenow and Lyft are creating a more caring and connected world, with transportation for everyone. We are a global, diverse, highly motivated, and collaborative team that strives for excellence and likes to have fun. Ready for your next ride?</p>

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