Senior B2B Marketing Manager – Account-Based Marketing (ABM)

Direct Tool Company is a fast\-growing B2B business supplying leading organisations across automotive, aerospace, defence, marine and advanced manufacturing.

We're looking for a commercial, hands\-on B2B marketer to build and deliver our Account\-Based Marketing programme and help us win major strategic customers.

This is a hands\-on role

We want someone who can develop the strategy and then personally make it happen.

You'll work closely with Sales to identify target accounts, understand the people we need to influence and create highly targeted campaigns that generate engagement, meetings and commercial opportunities.

Importantly, this isn't purely a digital marketing role. We want someone creative who will use whatever channels work—from email and LinkedIn to direct mail, events, customer visits, printed campaigns and highly personalised approaches to individual target accounts.

What you'll do

• Build and run our ABM programme across priority accounts.


• Research target companies and key decision\-makers.


• Create targeted email, LinkedIn and digital campaigns.


• Develop creative offline campaigns, including direct mail, events, printed materials and personalised account activity.


• Write strong B2B content and campaign messaging.


• Develop landing pages, case studies and sales collateral.


• Work directly with Sales on major opportunities.


• Find creative ways to get DTC noticed by difficult\-to\-reach prospects.


• Use CRM, marketing automation and AI tools effectively.


• Track engagement, meetings, opportunities and pipeline influenced.


• Test ideas quickly and continuously improve results.

You'll ideally have experience in B2B marketing, ABM, demand generation or growth marketing.

More importantly, you'll be:

• Commercial and results\-focused.


• Creative and willing to try different approaches.


• Comfortable across both digital and traditional marketing.


• A strong B2B writer and communicator.


• Confident with CRM and modern marketing tools.


• Comfortable working closely with Sales.


• Able to think strategically but excited by execution.


• Someone who takes ownership and works at pace.

We're interested in commercial results:

Target accounts engaged. Decision\-makers reached. Meetings generated. Opportunities influenced. Pipeline created.

This is a great opportunity for an ambitious marketer who wants real ownership and the freedom to find creative ways of getting our business in front of the customers we want to win.

Pay: £55,000\.00\-£65,000\.00 per year

Benefits:

• Company events


• Company pension


• Free parking


• On\-site parking

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