Sales & Marketing Executive

Overview

Bring your energy, creativity, and strategic thinking to Demi's Nigerian restaurant as our sales \& marketing executive. In this role, you'll be the driving force behind getting more diners through our doors, owning our social media presence, crafting irresistible offers, and building the kind of buzz that turns first\-time visitors into regulars. You'll plan and direct content in collaboration with professional photographers, videographers, and cinematographers, while also being hands\-on with day\-to\-day design and campaign execution. If you love food, culture, storytelling, and seeing your ideas translate directly into a busier restaurant, this role is for you.

This role offers a base salary with the potential for commission\-based earnings tied to sales growth, bookings, and campaign performance, rewarding initiative and results.

Duties

• Plan, manage, and post engaging content across social media platforms (Instagram, TikTok, Facebook, etc.) to showcase our dishes, atmosphere, and culture, growing our online following and engagement.


• Design and run promotional campaigns and offers (discounts, set menus, happy hours, event nights) aimed at increasing footfall and covers, particularly during quieter periods.


• Develop a content calendar aligned with menu launches, cultural and seasonal events, and restaurant promotions to keep messaging fresh and consistent.


• Brief, coordinate, and work alongside professional photographers, videographers, and cinematographers to plan shoots that capture high\-quality, appetising content for social media and marketing materials.


• Create supporting graphics, promotional flyers, and social media assets using design tools such as Canva to keep content flowing between professional shoots.


• Plan and manage paid social media advertising campaigns (Meta Ads, TikTok Ads, etc.), setting budgets, targeting, and creative to drive bookings and footfall.


• Monitor social media and campaign performance (engagement, reach, follower growth, conversion to bookings and visits) and adjust strategy based on what's working.


• Coordinate and promote in\-restaurant events, live nights, collaborations, and community activities to drive new and repeat customers.


• Manage and respond to customer engagement online, including comments, messages, and reviews, maintaining a positive and responsive brand voice.


• Build relationships with local influencers, food bloggers, and community partners to extend Demi's reach and generate word\-of\-mouth buzz.


• Work with restaurant management to identify slow periods, new offers, or menu items that need marketing focus.


• Track and report on the impact of campaigns on bookings, walk\-ins, and sales, using insights to refine future strategies.


• Manage marketing budget effectively, ensuring spending on shoots, ads, and promotions delivers a strong return.

• Proven experience in social media management and/or marketing, ideally within hospitality, food and beverage, or a customer\-facing brand.


• Strong content planning skills, able to brief and direct professional photographers, videographers, and cinematographers to get the right shots and footage.


• Proficiency in design tools such as Canva to create graphics, flyers, and social media assets in\-house.


• Hands\-on experience with paid ads management (Meta Ads Manager, TikTok Ads, or similar), including budgeting, targeting, and performance tracking.


• Creative flair for turning food, culture, and atmosphere into scroll\-stopping content and compelling offers.


• Good understanding of social media platforms, trends, and best practices for engagement growth.


• Ability to plan and execute promotions and campaigns that directly translate into footfall and bookings.


• Strong communication and relationship\-building skills with customers, external creatives, influencers, and the local community.


• Analytical mindset, comfortable reviewing performance data (engagement, reach, ad ROI, bookings) to sharpen strategy.


• Highly organised, able to manage a content calendar, shoot schedules, and multiple campaigns at once.


• Self\-starter with a proactive, results\-driven attitude and genuine passion for food and hospitality.


• An interest in or appreciation for Nigerian cuisine and culture is a strong plus.

Base salary plus commission on sales targets, bookings, and successful campaign outcomes, offering real earning potential for a driven, results\-focused individual.

Join us as our Sales \& Marketing Executive and play a hands\-on role in growing Demi's presence, filling our seats, and sharing the flavour of Nigeria with more people every day!

Pay: £400\.00\-£500\.00 per week

Benefits:

• Employee discount

This listing is from Indeed. View original listing ↗