Sales Consultant

Our rapidly expanding Lely Center Yeovil is looking to recruit a full time Sales Consultant.

• Are you looking for a new career within agricultural sales and have a strong background and interest in dairy farming?


• Do you want to be part of a growing business that needs great people?

If you enjoy selling, meeting new people and are looking for a varied role with plenty of opportunities to develop new skills, then you have just found your next challenge!

Lely Organisational Context:

The Lely Center is a part of Lely’s premium distribution channel and represents Lely to farmers with the aim of creating a profitable, enjoyable and sustainable future in farming. The Lely Center ensures the highest customer satisfaction and efficiency for farmers in compliance with Lely’s strategy and vision for the farm of the future.

Responsibilities include:

· Growing the adoption and market share of Lely’s full product portfolio and services and increasing the use of robotics

· Engaging customers in a long\-term relationship with high\-quality service and advice

· Creating and developing a dedicated team with the right knowledge and skills to become a professional and sustainable partner for farmers.

The Lely Center Sales Consultant:

· Works closely with our Lely Group Sales Manager, Project Coordinator, Marketing Specialist, FMS Advisor and Business Support Team.\|

· Interacts regularly with Lely UK Sales support team

Purpose of the role

· The Lely Center Sales Consultant is responsible for the sales and promotion of Lely's solutions by attracting and connecting with future/potential customers in our territory area to gain trust, build relationships, evaluate needs and present Lely solutions and services.

· Achieve maximum adoption and focus on full market potential through these commercial activities. Our territory is Somerset, Dorset, Wiltshire, Hampshire, Sussex, Surrey, Berkshire, Oxfordshire, Gloucestershire and south Herefordshire.

· The successful candidate must be located within our territory, have a proven track record in sales and a genuine interest, knowledge and experience in agriculture is essential, especially the dairy sector. A good standard of education is expected with excellent communication, IT, and interpersonal skills.

Duties \& responsibilities:

Customer interaction \& satisfaction

· Finds and visits new potential customers in the area to gain trust, build relationships, assess needs and present Lely solutions and services. Visits customers regularly, identifies cross and up\-sell activities for further engagement of existing customers and builds long\-term relationships.

· Maintains regular contact with potential customers, advises about new developments, products and product improvements. Responsible for quotations, determines the pricing of projects and actively negotiates with the farmer on price, deadlines and quantities. Makes use of the sales and service agreements provided by Lely Cluster.

· Organizes Lely Journey trips, knowledge sessions, farm visits and other customer events with existing and potential customers to generate leads and maintain customer loyalty in close cooperation with the Sales Manager and Marketing Specialist.

Sales Strategy \& Development

· Has responsibility for the creation of the sales funnel by full utilisation of the CRM tool provided by Lely to generate sales, focusing on the full potential in the territory area. Keeps the CRM application up to date with the registration of all commercial activities to maintain the offer and sales funnel.

· Has a good understanding of customer segmentation in the assigned area, market trends and developments, activities of competitors.

· Sells and promotes Lely products and services based on the needs of the farmer, future plans for the farm, goals, priorities, barn equipment, routing etc. Uses this information to advise the customer about the best Lely solution for their situation. Successfully closes the sale to the benefit and satisfaction of both parties.

· Participates in operational marketing campaigns: trade events, field promotional operations/place of sale, mailing, e\-mailing, couponing, phoning. Generates new sales leads via cold calling, acquisition, online activities, farm visits, follow up database from local organizations.

· Delivers input on annual sales plan to the Group Sales Manager. Ensures sales targets are achieved by the end of the year.

Stakeholder management

· Builds and maintains a network of relevant relationships with stakeholders, suppliers and other parties within the assigned area.

· Informs and hands over the customer to the Project Coordinator during and after the sales process.

Essential Skills:

· We are looking for the following experience:

· Strong negotiation skills

· Product knowledge

· Excellent communication skills

· Knowledge of dairy farming and feeding

· Commercial mindset

· Relationship building

· Influencing skills

· Consultative selling

· IT Skills

What can we offer you?

· An interesting and exciting role within one of the most innovative businesses in the agriculture sector

· A truly unique opportunity to progress your sales career in the fast\-growing area of automated dairy farming

· An opportunity to learn new skills that will enable you to be successful in your role

· A training pathway to ensure that you become familiar with the products

· Lely pays great attention to internal information sharing, so you will always be kept informed about the latest developments in the industry

· Flexibility of your own daily work schedule

· Excellent conditions of employment, including: 20 days holiday plus bank holidays

· A well\-appointed vehicle, telephone, and laptop

How to Apply:

In the first instance please send a covering letter and CV to Simon Hoare , Group Sales Manager: shoare@lelycenter.uk

Benefits:

• Company car


• Life insurance


• Private medical insurance

Application question(s):

• How many years of Sales experience do you have?


• Do you have experience in Event Marketing?


• Do you have experience in Email Marketing?


• Do you have experience in Territory sales and management?


• Do you have experience in formulating a Sales Strategy?

Licence/Certification:

• Driving Licence (required)

Work Location: In person

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